Before I was given a pillow case by Hale Mercantile Co. I had never slept on linen before. To be honest, I hadn’t really given it a second’s thought. I had grown up with cotton sheets and I was happy. Well, ‘was’ being the key word, because since using my beautiful deep purple pillow case (the colour is as good as the feel) I have become wholeheartedly converted!
The ladies behind Melbourne’s Hale Mercantile Co. are Sharon Patsiotis and Siobhan Beaney, who decided to design their own linen range after finding that true European household linen was limited in Australia. When searching for the secret to making superior linen that met their standards for texture, softness, colour and durability, they discovered that luxury linen is best made from individually dyed fine linen yarns.
While most linen today is piece-dyed in an effort to contain costs, they were determined to find the perfect yarn that would offer colour beyond compare. It had to maintain the integrity of its colours and have the strength that they yearned for. So, fulfilling their desire for quality, Hale Mercantile Co. yarns are spun from flax sourced from France and by craftsmen based in Latvia.
It’s a true European linen range lavished in culture, tradition, pride and centuries of craftsmanship. Designed to be relaxed in nature and easy care, the entire range is grown, spun, dyed, woven and sewn in Europe. With beautiful hand-tufted edges that create a unique finish, Hale Mercantile Co. linen has been prewashed and pre-shrunk to ensure the product retains its integrity from the first wash.
With accessories for the bedroom, bathroom, living and kitchen, you can purchase their linen at their Abbotsford showroom, online, or from one of their many stockists. For more information visit their website here.
(Jen’s in love with their macaron cushions, coming soon!)
