As Cushion Week continues here on Interiors Addict, I want to introduce you to Bluecaravan, where you can buy all these gorgeous cushions and many more! Since its launch by Byron Bay’s Jen Djula just over a year ago, this online marketplace for contemporary ethical fashion and product design has become a runaway success and there’s plenty of homewares to be found there.
Jen believes that beautifully designed products are the best catalyst to shift the modern consumer towards sustainability. Visitors to Bluecaravan are inspired by aesthetics as much as principles, and buyers are queuing up to sell there too. The principle of the site is to facilitate a direct consumer/designer relationship that is as sustainable as the seller’s production practice itself.
The intimate nature of the site has led most Bluecaravan sellers (there are around 400) to now offer gift wrapping and handwritten notes to send on behalf of the buyer. And who doesn’t love gift wrapping with the personal touch?