From now until January 5 2014, for every soft toy or children’s book sold at IKEA, the IKEA Foundation will donate €1 (approx. $1.50 AUD) to children’s education through UNICEF and Save the Children.
The Soft Toys for Education campaign aims to provide quality education to children living in poverty in developing countries. Since the campaign started in 2003, donations from the annual IKEA Soft Toy Campaign have totalled €57 million, helping more than 10 million children in 46 countries to enjoy their right to a quality education.