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Interiors Addict

A great idea for renters

Readers of this blog know I love coming across great ideas for renters who want a fabulously stylish space but can’t commit to things homeowners have the luxury of playing around with. Like paint, wallpaper, nails in walls… you catch my drift. This week I came across wallstudio, which is fantastic for renters and fickle homeowners alike! 

The brainchild of graphic designer and illustrator Janette Baker, wallstudio lets you create graphic walls with a customised canvas art range. She says: “Inspired by the hottest trends worldwide, wallstudio provides an instant and affordable way to update your space with the latest looks and colours. Choose a design and we can tailor the colour and size to fit within your space.”

It’s great for those who want the bold styles and patterns of the latest wallpaper but are too afraid to commit to a whole wall or something so permanent. You can even customise colours to create the perfect look. And the benefits to renters are clear: the ability to add colour and pattern to your walls, matching your existing furniture and accessories, and take it with you when you move out. Prices start from $250.

As I always say, it’s often the simplest ideas which are the best!

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Interiors Addict

Wallpaper myths busted!

Myth number 1: Wallpaper is not “it”  Look around and wherever you turn the evidence is in plain sight: on TV, in magazines, on websites and in display homes, walls are being covered with creative patterns and designs that bring rooms to life. Wall coverings are everywhere! The minimalist plain wall is long gone. People want to design their walls, and contemporary wall covering collections deliver in spades.

Myth Number 2: Wallpaper was big in the 70s and only works in psychedelic colours, nanna prints or velour  Wake up! The 70s were a long time ago! Were iPods invented then? Did you lie against the nanna prints talking on your mobile phone while you watched a favourite movie on blu-ray? The shag pile is gone and wallpaper has evolved. The world’s most contemporary designers work all year round to bring you designs that will blow your mind. Get on board or get out of the way, walls will never be the same again.

Myth number 3: Wallpaper is hard to coordinate  Your first instinct is the best instinct: pick a colour, pick a fabric pattern or pick a texture from your room before you start looking at what’s available. In most instances you will find something that appeals easily and quickly.

Myth number 4: Wallpaper is not attractive!  Anyone that says that is clearly wrong.

Myth Number 5: Wallpapering is hard!  I love this one. To be fair, wallpapering used to take some work, but like every other thing that exists on the planet today, we have worked at it and made it dead easy. Wallpaper put simply is a three-step process: paste the wall, cut paper to size and stick it on.

Myth Number 6: Wallpaper cannot be removed  In the old days, everything lasted forever, we had milk bottles made of glass, washing machines that never broke down, clothes that were handed on from child to child etc… In those days they used wallpaper glue that lasts, in some cases for a very long time. Now we live in a throwaway world, everything changes quickly, so we now have miraculous wallpaper glue that will keep wall coverings on the wall and simply peel off the wall surface when you are ready to put the next one on!

Brought to you by Hume Internationale, a leading Australian wall coverings provider.

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Interiors Addict

Love wallpaper? You don’t have to import!

Some of my friends are under the impression you have to import wallpaper from Europe if you want something really special here in Australia. They’re mistaken! Our favourite Australian wallpaper boutiques include Publisher Textiles, Dearwood, Moore & Moore, Signature Prints (famous for Florence Broadhurst designs) and Sparkk. Check them out before you go spending a fortune oveseas and waiting weeks for it to arrive!

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Interiors Addict

Dearwood is one of a few boutique Sydney wallpaper design houses producing beautiful work and design

Dearwood is one of a few boutique Sydney wallpaper design houses producing beautiful work and design
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Interiors Addict

Get your hands on some discounted Florence Broadhurst!

The Signature Prints annual sale takes place at its showroom at 1-5 Hayes Road, Rosebery, on 23, 24 and 25 June 2011 from 10am to 4pm. 50% off all floorstock plus 25% off online products when you use the promotional code spsale at the checkout. Fabric and wallpaper designs are from the famous Florence Broadhurst archive and other designers. Try and keep me away!

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Interiors Addict

Passion for print leads to a new wallpaper business for Lynne Testoni Creating her own wallpaper ran

Passion for print leads to a new wallpaper business for Lynne Testoni


Creating her own wallpaper range has been “the most wonderful journey” for former journalist and marketer Lynne Testoni, managing director of Moore & Moore.

 

With a background in lifestyle magazines, she then worked in marketing for some large retailers including a paint company. “That’s where I was first exposed to wallpaper and I was immediately smitten! I could see how much you could do with it and how much fun it was!”

 

Lynne saw a fit with her magazine experience as she knew a lot about printing and I found it fascinating. She has spent the last year establishing the business, doing market research and developing the designs. Moore & Moore’s first collection was launched in January.

 

“One of the most challenging elements was to source the wallpaper base paper, which was created especially for me by Australian Paper, the last remaining paper company in Australia. They developed it just for me using the benchmarks I set after my research. This development took about four months but it was worth it. A local wallpaper hanger says it is the best paper he has ever worked with!”

 

The designs were created by artist KT Doyle, in collaboration with Lynne. The pair aimed for classic with an Australian twist, so the Damask design (a popular European style) was created using native Flannel Flowers. The Gum Leaves design is, of course, particularly Aussie.

 

The wallpaper is printed in Australia, giving Moore & Moore a massive advantage over other companies. “Because everything is sourced locally I can respond to local demand quickly, which is a real plus in the wallpaper market. Most wallpaper sold here is from overseas so many people have to wait for weeks for stocks and even samples. I can supply customers almost immediately, plus I think that I have sourced the sort of designs and colours that Australians are interested in. Many of the overseas papers are far busier and in stronger colours than what we usually like in this country.”


Photography of Lynne’s Sydney home by John Paul Urizar.