Collaborating for the seventh year in a row for their annual Window Project, Country Road has asked students from the visual merchandising program at RMIT University to design and implement a series of window displays at their flagship South Yarra store.
Celebrating Country Road’s milestone 40th birthday, this year’s project focuses on the brand’s iconic and most loved products, including a new take on their classic duffel bag, the cult men’s chino and everyone’s favourite tea towel in a wide selection of colours.
Students work to a real-life brief, which includes considerations such as using sustainable materials, and draw inspiration from Country Road’s brand identity and seasonal themes to develop and work through concepts; take feedback and direction from the Country Road team; liaise with suppliers; and finally install the window concept.
The Window Project, which launched at the beginning of this week will be on display for four weeks at Country Road, 252 Toorak Road, South Yarra.