Tag: visual merchandising

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Homewares Styling

Country Road collaborates with the designers of tomorrow

Collaborating for the seventh year in a row for their annual Window Project, Country Road has asked students from the visual merchandising program at RMIT University to design and implement a series of window displays at their flagship South Yarra store.

RMIT Windows-31

Celebrating Country Road’s milestone 40th birthday, this year’s project focuses on the brand’s iconic and most loved products, including a new take on their classic duffel bag, the cult men’s chino and everyone’s favourite tea towel in a wide selection of colours.

RMIT Windows-30

Students work to a real-life brief, which includes considerations such as using sustainable materials, and draw inspiration from Country Road’s brand identity and seasonal themes to develop and work through concepts; take feedback and direction from the Country Road team; liaise with suppliers; and finally install the window concept.

RMIT Windows-20

The Window Project, which launched at the beginning of this week will be on display for four weeks at Country Road, 252 Toorak Road, South Yarra.

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Interiors Addict

RMIT students showcased in Country Road Window Project

Country Road has unveiled this year’s Window Project. The annual collaboration between the store and the RMIT Diploma of Visual Merchandising program is now in its sixth year.

country road window project 1

The 10-week program kicks off with a briefing session for the students at the Country Road head office and asks the students to design and implement a series of windows showcasing the homewares range, to be displayed at the brand’s flagship store in South Yarra. Over the next 10 weeks the students work to a real life brief – developing and working through concepts, taking feedback and direction from the Country Road team, liaising with suppliers and finally installing the window concepts.

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Interiors Addict

Stylish crates for storage, weddings and more

Sometimes the simplest things can be really effective. Like these painted, personalised, vintage style apple crates!

The Bushel Box Co offers crates in all colours for all occasions, online.

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Styling

The reality behind the glamour, with Real Living’s senior stylist, Sarah Ellison

Sarah Ellison has the job many readers would kill for: senior stylist on one of the country’s most popular magazines: Real Living, where she’s been for more than 2 years. Here she shares what it’s really like behind the scenes and gives plenty of advice for those wanting to follow in her footsteps.

Sarah Ellison Real Living

After fashion college, Sarah Ellison started a small fashion label but to earn some money, she took a job doing visual merchandising for an interiors store. She met many stylists there and started assisting Paul Hopper from House & Garden part-time.

“Fashion and interior styling are very similar jobs,” she says. “The main difference would be that interior styling is much more of a mammoth production. There’s a big difference between calling in some clothing and calling in 6 rooms’ worth of furniture to shoot. Creatively though, the ideas come from the same part of you that gets inspired. Inspiration can be applied to any media.”

Sarah assisted freelance for a couple of years and built a portfolio of test shoots in her spare time. She was assisting stylist Kirsten Bookallil, who had been putting a good word in with Real Living editor Deb Bibby. “I met with Deb and she gave me my first editorial shoot. Unbeknown to me it was actually a bit of a test as there was soon to be a position opening up for a stylist. Deb loved the shoot, put her faith in me and hired me for the job. Great timing too as I must admit there aren’t many jobs out there.”

Sarah Ellison Real Living print on print 1
Photo by Nick Scott

She says the most common misconception about the job of a stylist is that it’s all glamour. “Most of the time you are schlepping furniture around, crawling around on the floor putting Ikea together and being a bit like a courier,” she says.

Continue reading “The reality behind the glamour, with Real Living’s senior stylist, Sarah Ellison”

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Interiors Addict

Room Talk: Aaron Bourne, a visual merchandiser who runs Harold’s Finishing Touches

I love this very masculine bedroom belonging to visual merchandiser Aaron Bourne, who runs a homewares store. What do you think?

Aaron, 23, from Toowoomba, runs Harold’s Finishing Touches and admits he doesn’t have room on that bedside for a glass of water, but who cares about practicalities?! Many of the gorgeous items he sources for his shop end up in his home before they have a chance to be sold!

“I was a visual merchandiser for Freedom for five years but wanted to get more out of design, and more out of life. I opened up my store, Harolds Finishing Touches, early last year, providing Toowoomba and its surrounds with gorgeous, unique homewares and furniture and, more importantly, inspiration,” he says.

“My bedroom is a constant evolution of my absolute favourite pieces, many from the store that don’t make it onto the shelf! It’s where I can express my total style and individuality. I would describe my style as ethnic, masculine, luxe, maximalist… sorry but I am by no means a minimalist!

“I love collections and curiosities. I have always said if I didn’t own the shop I would love to be curator in a museum, so the framed butterflies, specimens, coral and tribal artefacts are my way of solving that issue! The map above the bed was a British ebay find which I sliced up to create a larger statement.

“I love lamps, as you can probably tell and, yes, I do use them all, just not all at once. The bemboka linen and most of the accessories are from the shop.”

Do you love/hate this room? Would you do anything differently? Please share your (constructive) comments below. If you’d like to submit a room to Interiors Addict, contact Jen.