With respective backgrounds in graphic design and sales, Rachel Kennedy and her husband Jarrod found that working for others left them wanting more creative freedom. So, they began designing a small range of greeting cards and distributing them among local retailers, the response was overwhelming and Rachel Kennedy Designs was born.
[contextly_sidebar id=”wjwNCEOr10RcFxJA6BmsZNcgjsQPMpz4″]Since then, the brand has grown to offer gift-wrapping, greeting cards and swing tags, as well a unique collection of wall art prints. A stunning combination of free-form art infused with on-trend applications, like typography and gold foiling, their latest collection is entitled Into The Blue.
“Our newest collection Into The Blue is inspired by my love of the ocean,” explains Rachel. “Which has really been home to me throughout all stages of my life. It’s been a safe place and a place of rest and refreshment and I wanted to capture a small piece of her nature in this series.”
Featuring whimsical watercolours and acrylic hues, alongside free-spirited hand writing in black, white and gold, the newly curated range is already making waves having been featured on The Block and used by Bec Douros.
Within the collection is also a range of designer stationary including swing tags, gift-wrapping and greeting cards, adopting the same distinct and vibrant watercolours with words of love and inspiration.
Created using locally sourced materials and crafted around the corner from their Northern Beaches home, all products are made to the highest possible environmental standards; from the use of vegetable and soy based inks to the recycled papers and ecologically approved wooden frames.
2 replies on “Rachel Kennedy on leaving her job to create whimsical art”
Good on her for leaving her job. That can be a hard choice which has really paid off for Rachel Kennedy. Her works are fantastic to look at and would enhance any room.
love this article and is right up my alley – very inspiring read!