Grand Designs launch homewares line in Australia

Grand Designs Home Collection launched in Australia on Friday, with the range featuring cushions, wall art and rugs inspired by the high-end architectural forms and functions that have become synonymous with the television series.

Reflecting current interior trends, the Home Collection further builds on an already formidable Grand Designs brand, including the long-running television program in both the UK and Australia, Grand Designs Australia Magazine, the Grand Designs Live show (on in Sydney from Friday) and a successful book publishing range.

Zara Curtis, general manager FremantleMedia Australia Brand Partnerships, said: “Our research has indicated that the brand Grand Designs resonates very strongly with design enthusiasts as a trusted lifestyle brand. The launch of our home interiors range is our first foray into this space with further expansion intended to capture and inspire the design focused consumer and, of course, extend the values and offerings from this much-loved brand.”

Australia is the first territory in the world to create the Grand Designs Home Collection range with other territories looking to roll out similar lines in the future. Many months in the making, the range is expansive with more than 80 designs including 100% linen cushions, 100% New Zealand wool rugs and framed wall art focused on the modern consumer.

Launching initially through online channels, the range has an intricately designed colour palette with clever reversible patterns for two looks in one and pattern matching to create an individual look. Zara added: “Combining clever design, inspiration and function is part of what makes the Grand Designs TV series so popular and we have brought this to the homewares collection to help consumers make interior decorating that much easier. It’s design-forward though affordable, providing the ultimate edit for this season. We’re sure it will be popular in Australian homes this season and for Christmas.”

The range will be showcased at Grand Designs Live in Sydney from this Friday 24 to Sunday 26 October. Available to purchase online at www.granddesignshomeshop.com and for a limited time, via Temple and Webster.