After a 25-year career as a retail buyer for David Jones and TK Maxx, Sydney’s Abbie Evans thought the time was right for a career pivot – she was ready to leave corporate life behind and work for herself on a business/passion project. “Home is where my heart has always been, but I felt there was a gap in the market. We’re all about dressing your home with those fabulous final touches,” says Abbie who launched the homewares brand Gigi&Tom at the end of 2021.
Promising to bring your space to life with ‘unique home fashion without the designer price tag,’ the Gigi&Tom collection is comprised of an affordable array of fun pieces that are not essentially functional but more the cherry on the top. “I approach the home as I would a great outfit. At the core you have beautiful timeless basics but you freshen that up each season with trend-driven accessories and that’s where we come in,” says Abbie.
Their target customer is often in their first home (rented or purchased), has a keen eye for fashion but doesn’t know how to bring that sense of style into their home. “Our customer is very aesthetically driven. We launched online because our customer lives on Instagram. Our customers have a really strong sense of their own aesthetic and style but often need help translating that at home,” says Abbie who has designed the range around four key trends making it easy for customers to create their own cohesive interior looks.
The current categories are Maximalist, Miami Deco, Biophilic and So Cal and you can purchase via category or trend which makes pulling the looks together seamless. Maximalist is all about embracing excess and features lots of jewel tones, layers and luxe textures as well as show stopping furniture while Miami Deco is described as ‘Art Deco with a gelato twist’ and combines beachy chic with retro glam and features a lot of pastel colour pops and bold shapes.
Biophilic features organic shapes and is very nature inspired whereas So Cal is inspired by Southern Californian cool which is much more laidback, effortless and eclectic with lots of muted colours and woven textures.
With overflowing Pinterest boards, Abbie is constantly researching the latest in interior trends and she also attends major trade fairs like Maison & Objet for inspiration too. The design process starts with an array of mood boards that are created by Abbie and then handed over to her purchasing team who work with manufacturers to design and source products in relatively limited runs. “We don’t buy huge numbers of things because our customers want to be unique and they want things that are different to what their friends have,” says Abbie.
And with prices starting from just $10, the range is very accessible. “We think everyone should be able to have beautiful things without having to pay a designer price.”
And who are Gigi and Tom anyway? Her fur babies, of course!
Win everything in this picture!
For your chance to win every GIGI&TOM product in the below picture, from the art to the chair to the cushions, side table, candlesticks, bowl and vases (worth almost $900!), complete the form below.
SHOP THE LOOK: Retro inspired occasional armchair in olive | boucle twisted cushion in rust | olio di olivia framed canvas print | citron canvas framed print | rattan side table | wide ribbed ceramic vase | ribbed ceramic vase | Art Deco amber glass candle holder | abstract glass candle holder | orange pillar candle set | lemon ceramic bowl
Pantone Colour of the Year 2023: Viva Magenta
