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Interiors Addict

A new way of looking at homewares

This new shop is so gorgeous I think I’d like to live in it! I haven’t even been in yet but when I do, my credit card had better be ready for a workout!

Pure and General, in Brougham Street, Potts Point, NSW, offers uniquely curated and specially commissioned objects by artists, artisans, designers and architects, for diverse living and working environments. There’s an ever-changing collection of products from around the globe. Pure and General is directed by award-winning urban design legend and former New Inventors judge Linda Gregoriou with Dale Jones-Evans. It’s managed by Cassie Karinsky.

“It’s all about thoughtfully designed everyday objects,” said Linda. Watch this space for more info on Linda and her latest project in the coming weeks.

By Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 10 years. She is mum to two young boys and lives in Sydney.