Sydney’s latest boutique hotel in the heart of Pyrmont, will be giving a particularly warm welcome to Instagram users in a smart marketing move.
1888 was the year Kodak launched with a patent for its first box and roll cameras and the hotel will honour the evolution of photography by offering Instagram-friendly walking maps for the area, a revolving series of Instagram images in the Mac space at reception featuring photos taken by guests and a ‘selfie space’ for guests to pap themselves.
Stylist Jane Frosh recently got to work on Sydney’s most exciting new hotel in years, the QT, in the historic Gowings building. She was contracted to design and style the original, heritage listed, Art Deco cabinets on the lobby level and the day spa.
“My concept was to blend the history of the Gowings building with the new funky design of the hotel build,” says Jane. “Gowings was a turn of the century department store. Country folk came to the city and went to Gowings to get a haircut, to have a suit made, to buy underwear etc. Consequently I decided to use paper, string, hessian and women’s underwear to build a concept. The result was an amazing combination of texture, pared back with neon pink (a colour used predominately in the hotel, along with Ives Klein blue), form and story.”
(Why am I not surprised Jane used neon?!)