Yes, I’m on honeymoon but I just had to sneak online and share this with you because it made me laugh. Damian and I were exploring Harajuku when I spotted an IKEA sign down a little side street.
Turns out it was a little pop-up shop introducing the latest range. I managed to glean this much from the English-speaking staff member. Apparently (according to an IKEA employee who follows me on Instagram) Japan is the only country that has its own specific range, tailored to the Japanese culture and lifestyle. How fascinating. From what I saw (a Japanese version of what was still clearly IKEA) it seems to be the case!