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Interiors Addict

How to get your interior project featured in magazines like Belle and Real Living

It’s every designer and stylist’s dream: seeing one of your jobs showcased on the pages of a glossy magazine. But trying to achieve it can often feel like hitting your head against a brick wall. I asked the editors of Real Living and Belle – two magazines with very different aesthetics – for their top tips on how to give yourself the best chance of being featured.

Real Living's Deb Bibby
Real Living’s Deb Bibby

Funnily enough, their advice wasn’t that different. Deb Bibby, editor in chief of Real Living, said: “It’s not hard at all if you pitch the right story for the right demographic. Sometimes, for example, the style of photography isn’t suitable for Real Living but sadly the home is perfect. Or it might not be styled the way we like to reflect a home. So your team is crucial and each magazine is different.”

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Interiors Addict

Real Living, March 2013

I think Real Living nail their covers, and March issue is no exception. I was so excited to tear the plastic off my subscription copy I gave myself a paper cut. Literally. And then fell head over heels in love with the reversible polka dot and floral quilt on the cover. So it should have come as no surprise that the brand of the quilt is… wait for it… Real Living, whose three new bed linen designs are now available at Target. Yes please!

Real Living March 2013 cover

Highlights

  1. The ‘Bring on Prints’ spread was five pages of sumptuous colour. I would love to be brave enough to make a splash like this in my home, but I think I’ll play it safe and just incorporate some of the elements. I particularly liked the mixing of Anna Spiro’s Higgledy Piggledy Stripe wallpaper in Ginger Jar Blue, with Armadillo & Co’s Designer Collection Casablanca custom wool rug in Caribbean/White (editor Jen recently fell in love with Armadillo’s new bright colour options at last week’s Decoration + Design).

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Interiors Addict

Belle the big winner in magazine readership figures

Belle’s readership jumped almost 22% last year according to the latest Roy Morgan readership results for the 12 months ending December 2012. It was far and away the best performer in the homes category, with a readership of 134,000. Congratulations to Neale Whitaker, Tanya Buchanan, Steve Cordony and the team.

belle

Other magazines with increased readership included: