It’s a big statement to make, but IKEA say their new PS collection for 2014 is their boldest to date, with multi-functionality and flexibility at its core.
For the first time ever, more people now live in cities than in the country. They move frequently, live in smaller spaces and have less money to spend. But, according to IKEA, this doesn’t mean they don’t still want a stylish, functional home. These global findings were the inspiration for PS 2014.
I have always LOVED new IKEA catalogue time. How exciting is it? It doesn’t matter if you need something new for your home or not, it’s always a great display of smart, innovative, stylish design at affordable prices. From the days when I first discovered IKEA and kitted out my entire apartment with it (yes, it was like an IKEA showroom in the nineties) to these days, when I mix the odd IKEA piece in with vintage and other more expensive items, I love it! The IKEA catalogue, to a design or interiors lover, is like a really good bumper issue of your favourite magazine.
It’s not just the products, it’s all the styling inspiration too. I’m not alone either. They print around 5 million copies in Australia. Wow. It’s also the second biggest publication in the world after the bible. Love that stat.
The new one’s out on Monday but I already have one! Ner-ner-ner-ner-ner! It was launched to media at IKEA Tempe last night, alongside the new textiles collection, which is set to become an even more important part of the brand’s offering.
A large space was wonderfully styled to showcase the new textile designs and the array of possibilities to create with them, from curtains to cushions, napkins, decorations, kids’ play tents and more. This table setup was particularly divine.
