Armadillo & Co is launching its first ever rug range for kids rooms, the Junior Collection.
I thoroughly approve of the move by founders Jodie Fried and Sally Pottharst to develop something more timeless and less ‘kiddy’ than most of what’s already on offer for children’s rooms. Most of these rugs would suit a child from baby right through to teenager.
“Junior was certainly planned!” laughs Jodie. “In fact, it’s been well over 9 months of hard work. We are both parents – between us we have four children – and decorating their spaces was a battle to find items without ballerinas or rocket ships on them, ugh. Little ones like classic designs too, and quality underfoot as they so often romp around shoeless. Our rugs are fun but timeless.”