By Natasha Voudouris
Our journey into the online world began less than 2 years ago, when my mum Debbie and I had the idea of creating a website for her interior styling business. At the time, Mum had just completed a new interior design course and was ready to put her excitement and passion into practice. Up until that point, she had been flying solo as an interior stylist for over 10 years. I found myself drawn to her assignments and our shared love for beautiful furniture and homewares grew deeper.
While we were pouring out ideas for mum’s new website, we talked about one day having an online store. Talking and dreaming soon became planning and organising. Within a few weeks we had our name, Zohi Interiors, a domain and a logo, and chose a web development company. Within a few months, we began importing from India, Morocco and beyond.
We often get comments that our online store appears polished and looks like it is run by a team of 20, not a team of 2 who have never had any web or retail experience! The truth is, creating an online brand isn’t easy, we are constantly growing and learning to keep improving our business. We would love to share a few tips for anyone who is considering launching their business online.