By Fiona Michelon
We were thrilled when Jen asked us to contribute a guest post and introduce you to Press Loft. We specialise in the interiors industry ourselves so definitely share her passion for gorgeous brands in Australia!
Press Loft is all about securing product placement features for home and gift brands in print magazines and blogs, and at an affordable price. Being an online portal where everything is streamlined, we’re able to make hundreds of amazing opportunities available every week to any company, large or small, with or without a PR agency.
Since a beautiful product image is often all it takes for a journalist to want to include you in their features, it’s key to put these (along with the associated info) in front of the right people at the right time. This is why Press Loft’s online model works so well, we simply hold high resolution product images, stockist/contact info and press releases from hundreds of brands all in one place. Since launching in Australia almost 3 years ago, we’ve quickly become interiors journalists’ first point of contact for their pages.