Sponsored by the Australian Gift & Homewares Association (AGHA)
Consumers spend 250% more time on social media than they did just 2 years ago. There are 250 million photos uploaded each day to Facebook, with 34% of bloggers posting opinions about products and brands. 90% of consumers trust peer recommendations and only 14% trust advertisements (www.socialnomics.net).
Photo-taking for sharing on social media increasingly occurs in retail stores, an environment traditionally off limits to photography. Many retailers have been wary of the practice, and have only grown more so as they believe the perpetrators are using their stores as free showrooms prior to making the actual purchase at a different retailer, online.