Book designer and signwriter Sarah Anderson and Matt Johnston, took a big leap when they decided to open The Club of Odd Volumes. With a digital fabric printer as their only tool, they began designing a range of homewares and fashion, as well as custom prints for anyone looking to make one-offs.
It was there that they really hit their stride, realising there were a lot of emerging artists looking to print small runs but with nowhere to do it. And their second business, The Odd Collective, was formed.
With a unique model, The Odd Collective is an online store that showcases 20 artists’ designs on a range of homewares and apparel. Four times a year, half the artists rotate and another 10 fill their place, allowing customers to keep buying from those they love and at the same time being able to check out the work of new artists.
“We wanted to aim our services at serious artists so decided to cap how many creatives are involved,” explains Sarah.