Before carpenter Juanita Mottram and builder Laura Madden launched their clothing business, Eve Workwear, there was nothing like it on the market. Meaning, they had no other option but to wear men’s workwear in their day jobs! The horror!
“Before we launched, most women in the industry had no other choice but to wear men’s workwear which is often unflattering and uncomfortable,” explains Juanita. “We couldn’t get our heads around the fact that the women’s industry-specific clothing was so limited and unimaginative! We want to create clothing that empowers women to take on anything; to make a difference in women’s lives by providing them with a product that makes them look good and feel good.”
Designing and testing every piece themselves, they draw their inspiration from everyday situations on the work site. “When you work in your designs every day, it becomes a very personal and almost an emotionally involved process,” says Juanita. “We don’t sit down every season and demand a new design, the designs come from influences experienced in everyday situations, as well as drawing on past heroines as inspiration and other women in the industry.”
Their latest line, Collection No. 26, also draws on street style influences, giving them a great fashion forward feel. “Our clothing can be worn at work, or throw on a pair of heels or trainers and you are ready for the next challenge. It’s clothing you can’t wait to get into for work, not out of. It’s handmade, natural cotton and designed by women who test each piece on the job.”
Alongside Eve Workwear, the duo also run Eve Renovations, which they launched in 2010, a year prior to Eve Workwear. “Our renovation business is the foundation of our inspirations. It’s been operating for five years. Specialising in commercial and domestic renovations, we now have a fantastic team of designers and tradies both male and female who assist us in wowing our clients!”
WIN
For your chance to win this outfit, worth almost $250, please complete the below form by 5pm AEDST on Friday 6 March 2015. Prize includes sleeveless Chambray shirt, God speed the plough raw edge singlet, pants in Steel and Tulip t-shirt in Misty. Open to Australian residents only.
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