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Furniture Shopping

Kmart releases new online-exclusive large furniture range

Kmart has added many more pieces to its Online Exclusives range, comprising of affordable larger-sized home solutions not previously available in store. Announcing more than 100 new styles for the home, they’ve already begun arriving online and will continue to drop in the coming weeks to form part of their ongoing range.

The Thorne entertainment unit

Kmart’s move to broaden its online-only offering started last year, with plans to continue to expand their offering and provide customers with greater access to homewares all year round. Styles were released as a test and learn during the initial launch, and the range now comprises of products within furniture, bedding, rugs, nursery products, fitness equipment, and outdoor play equipment.

“We promised we had more to come in the larger furniture range and we are so excited to now be delivering on this. We love the solutions and hope our customers do too,” said, Callum Smith, Kmart’s general manager for general merchandise. “We want to offer our community a complete solution for their home so as families grow
or families downsize, they have access to great designs at the most affordable prices.”

This two-tone cot is an eye-catching addition to any nursery

Augmented Reality (AR) to visualise your purchases

Kmart are offering 48 products through Augmented Reality (AR) to see for yourself how they might look in your home. With an AR-compatible smartphone, you can scan, place, move, zoom in and out, or rotate, to view the product from all angles.

The new range also includes several exercise machines, such as this stationary spin bike

Got any questions? You can ask the KBot assist. The AI conversational chat assistant can answer product-related questions, recommend complementary products that are viewable in AR straight away, and can turn your thoughts into reality.

Kmart’s head of digital marketing, Melissa Wong said: “We launched KBot late last year and it has been received incredibly well and that is why it was the perfect time to extend this immersive engagement for our Online Exclusives range. It elevates the customer’s shopping experience by getting close with our products virtually and offering AI conversational assistance along the way.”

This desk with storage complements existing pieces in the Kmart range.

Visit www.klabs.com.au to enter the immersive product experience and explore, play and shop the new Online Exclusive range.

Kmart’s online exclusive range is available to purchase on the Kmart website.

Categories
Dining Furniture Homewares Shopping

Kmart outdoor furniture range launched as online-only

As the way in which we shop shifts and changes, Kmart is further expanding its online presence to deliver an extended online exclusives range, comprised entirely of brand new designs and styles.

This month, Kmart has introduced 17 new outdoor furniture pieces to this ecommerce-only range, plus outdoor play products, just in time for the warmer weather. The larger-in-size styles incorporate globally inspired design with purposeful functionality that has been developed to suit the Australian lifestyle.

“We are proud to now be able to provide our customers with the opportunity to shop a wider range of products within each room at Kmart,” says Callum Smith, general manager for general merchandise. “The online exclusives range has allowed us to stock large furniture pieces essential for our customers’ homes that are on-trend, affordable, and easily assembled.”

Designed to complement Kmart’s existing homeware range of décor and accessories, the new arrivals feature contemporary outdoor dining and lifestyle furniture pieces that offer customers a wide range of products that can be used to furnish a big backyard, a small alfresco space, or an apartment balcony.

Some of the most hotly anticipated items hitting virtual shelves this month include pieces from the stylish Coastal Series, such as the dining table ($149), dining chairs (two-piece set $99), bench seat ($79), and lounge chairs ($99 single seat and $189 two-seater).

Other items designed for enjoying the outdoors include the grey or natural market umbrella ($49) and the woven egg chair ($249).

Shop Kmart online exclusives

Categories
Furniture Homewares

Kmart’s new $59 rattan sideboard launching next week

Love them or hate them, Kmart’s home collections always cause a lot of buzz. The spring collection, launching next week, contains several pieces fans will be desperate to get their hands on before they sell out.

The new $59 rattan sideboard is part of a larger rattan collection including a cabinet, bedside table, coffee table and room screen.

Our picks to fly off the shelves are the $59 rattan sideboard, the $59 timber bench and the customisable open wardrobe storage system.

The open wardrobe storage system is made up of different units to suit any room size or could even be used inside a walk-in.

Oak, hints of marble and soft accents of blush pink, warm clay, ochre and indigo blue feature heavily, as do natural materials such as glass, rattan and wood.

And for the neat freaks, their new ‘Click’ range will revolutionise the cleaning cupboard. Ditch your excess cleaning products, reduce your storage space and embrace the new one-handle, interchangeable head technology.

This matte kettle and toaster are new to appliances

Kmart are also launching their first ever virtual masterclasses with interior design tips and tricks while showcasing the latest ranges across living, dining, cooking and storage. They’ll be live next Wednesday and Thursday evenings (29 and 30 July 2020).

Callum Smith, Kmart’s general manager of general merchandise, says: “We want to make everyday living brighter for our customers. That means giving them the latest trends at everyday low prices everyone can enjoy. We’ve made a commitment to bring customers low prices for life, and this new Living range is an extension of this commitment.”

This timber bench seat is perfect for a hallway and just $59

He adds: “It’s a collection that really celebrates the Australian and New Zealand lifestyle and embraces multifunctional and versatile design. Our Kmart customers have a great sense of style and we want to create ranges that help them reflect this.”

The rattan cabinet is $85
The new Noir side and coffee tables

The new collection, which includes almost 250 new furniture, home décor, kitchen, dining and storage items through August, will be available nationwide in-store and online from 30 July 2020.

Register for the free masterclasses.