lauren roe – The Interiors Addict

I Love Linen owner Lauren Roe impressed us with her fun mix ‘n match pillowcase range earlier this year. Now she’s released a full linen range under her own label, The Bedroom Society.

“Although the pillowcases were really bold and bright, my overall design philosophy is about playful restraint; it’s about embracing simple design concepts but having lots of fun with little pops of pattern colour,” Lauren says.

“I focused on creating a range of classic French flax linen bedding that is simple and elegant in its design. I then balanced this out with fun and fresh cushions and screen printed pillowcases that add a pop of colour and make it very easy to instantly change how each linen piece looks, depending on what you style it with.

“I love all my bright cushions and pillowcases but I always like to set them against good classic bedding and pure linen is dreamy.”

The prices are pretty great: pillowcases and cushion covers from $24.95 each and queen linen quilt cover sets with pillowcases for $230.

Shop online.

Photography by Lauren Bamford

Possibly the best hand screenprinted, mix ‘n match pillowcase collection ever!

I Love Linen owner Lauren Roe has launched her own range of designs, starting with the most fun and fabulous capsule collection of pillowcases. They’re all limited edition and screenprinted by hand. Even the pom poms are hand dyed!

The advantage of designing your own range is that you can take everything you personally love and bring it to life as products! And I’m sure Lauren will find that many other people love what she loves too. Pom poms, pineapples, chevron and ombre are definitely popular!

The idea to kick off The Bedroom Society with pillowcases (a full range will follow for Spring/Summer full) came because her store, I Love Linen, already stocks many good basic sheets and quilt covers in a variety of colours. “Pillowcases are a great way to change the look of your bedroom without spending a lot of money, and I have seen many of us like to have maybe something a bit more simple for the duvet (like pure linen) and then have a bit of fun with a pillowcase,” she says.

“It’s true I designed the range with a bit of a selfish perspective in that I am addicted to polkadots, chevron, stripes, pom poms and ombre and I wanted to do something fun, so added pineapples (I went for a more sophisticated design) and watermelons (I chose a more graphic print for this one). All the pieces are great in that you can mix and match them too.”

Because the range is still being screenprinted (you know we like to bring you these things hot off the press!) you can only place pre-orders now, with items due to ship on 27 April. The prices are good too, at less than $50 a pair. I wouldn’t hang around if I were you. Look out for a giveaway in our newsletter in the not too distant future.

Pre-order online for delivery after 27 April.