Having always been entrepreneurial, Kim Peirce gave herself a somewhat out-of-the-box 40th birthday present, the opportunity to leave her corporate role and launch her own business: Babescrub.
“I had five months off to get my mind right and hang out with my children,” explains Kim. “After my self-induced sabbatical, my energy levels were back and ready to fire and I launched four businesses in six months to see what would stick. Two sucked and two stuck! I sold one, ditched two, and focused on Babescrub where I had the most fun blending my creative side with my business mind.”
A skincare brand with a difference, Babescrub’s products are developed using the finest natural and organic ingredients, and are all about feeling good in the skin you’re in and taking time out to treat yourself! “We’ve kept the range simple with three key lines. There’s our natural bodyscrubs — a selection of three dry body scrubs that exfoliate skin and leave you feeling silky smooth; our natural body soufflés, which are a rich, hydrating body creams; and our organic hand and basin line, which include our charcoal hand wash, our be rad body wash and our wild hand cream.”
With their products not only smelling and feeling great, but looking good too, the products get a big tick from us; because as interiors lovers and bathroom perfectionists, we know how important packaging is! “Our product packaging is where we can really have some fun,” explains Kim. “We don’t conform to the common beauty industry norms by having cookie cutter branding. Each range of product packaging is designed as a reflection of what we feel is inside the bottle. For us, packaging is as important as the beautiful formulas we develop.”
Our favourite has to be the hand and basin line, which features the typography of some very talented collaborators. “We’ve been lucky enough to work with many artists in our short history, it is one of the things I like the most about the creative process is working with others to realise your creative visions. We’ve worked with the delightful Kerrie Hess for a limited edition Mother’s Day body scrub while our typography used on our current range is by blogger and letterer Jasmine Dowling.”
