A new brand inspired by a brass crab in a back street shop on holidays is producing some of the coolest and most on trend decorative pieces I’ve seen in a long time.
Mr Pinchy & Co (named after that crab) makes ornaments inspired by the everyday and, frankly, random, in a variety of finishes. First came the crab, but later a milk crate, hand grenade, skull, whale jawbone, lightbulb and more.
“Whilst on our travels we came across a small and very simple sea crab in a brass homewares store down one of those many unknown back streets you seem to be drawn to when abroad,” says Michael Beer, who founded the brand with wife Louisa. “Falling in love with its simplicity, rawness and character we hashed out an idea for a brand that would embody these traits but with a more raw design emphasis and after locating a group of artisans we were happy with, Mr Pinchy & Co was born last year.”
Already stocked in Coco Republic, they’re now looking to build relationships with smaller boutique stores and interior designers and stylists.
“We always saw Coco Republic as our top echelon retail partner and it was extremely gratifying to be recognised by such an icon in the Australian design industry and be stocked by them. We think it’s very important to have a presence in the boutique stores too. We see potential strong stockist partners as the guys that are offering a lifestyle experience to their clientele; unique homewares, fashion, jewellery and even food.”
