Artists at Sydney Road Gallery are celebrating a successful first year with many locals in Sydney’s Northern Beaches making a visit to the gallery part of their weekly coffee run. And with more than 350 pieces sold in its first year of trading, its disruptive business model is proving quite a triumph.
“Each of our artists take on a role within the gallery. Usually a studio practice involves PR, pitches, deliveries, follow ups, websites, accounts and so much more. Having this centralised gives the artist more time in the studio to do what they do best. Each task is something the artist finds doable knowing others are covering the rest,” says artist and founder Fiona Chandler of the co-operative space.
The other thing that makes the gallery unique is that potential buyers are afforded direct access to the artists. “It really is more than just a gallery. People these days are craving connection and conversation, our gallery provides a space for people to connect with the artists themselves. When you come into the gallery to enjoy the art, you have an opportunity to meet the person who created it. That’s a really unique experience,” says Fiona.
The gallery plays host to a variety of art from contemporary Australian landscapes to 3D sculptures and is comprised of 12 artists, each bringing unique skills to create a community that believe that everyone can be a patron of the arts. “It’s a place where stories are shared about the art, the space, the influences on our artists, directly from the artist themselves. There’s a sense of belonging through shared storytelling that is unique,” says Fiona.
The gallery has also worked on openings and styling with companies like Amazema Homes, Manly Spirits and the Plant Room – the artists’ combined experience creates beautiful and memorable spaces. “We work with people to discover how art can fit into their homes and businesses,” says Fiona.
