Sydney Indesign (formerly known as Saturday in Design) is a boutique design experience in a league of its own and Interiors Addict is delighted to be a consumer media partner with Belle Magazine this year (15-17 August). It began over 10 years ago to create an event that allowed brands and suppliers to entertain architects and designers in their own space, with their own culture, in a design festival atmosphere.
In 2013, the event has evolved into an immersive design festival that takes over the entire city. Sydney Indesign will showcase over 400 unique brands across 20,000 square metres, with thousands of architects, designers and creatives enjoying 40 unique locations over the course of a three-day program. Organisers Indesign Media Group have incorporated the best of the original Saturday in Design format, but redesigned it to allow better visitor permeation into showrooms and exhibition spaces, and introduced a centrally placed super studio, the Galleria. The result is an unprecedented, expanded program of creative collaborations, international guests, seminars, showrooms, networking events, installations, drinks, food, product launches and precincts.
