It was only a matter of time before I started posting more about nursery decor since being pregnant. Don’t say I didn’t warn you! Today, I’m kicking off a new weekly feature on nursery ideas and products from all-Aussie brands. There are so many out there, I couldn’t believe it. I’ve also come to realise that a nursery is one of the most fun rooms you’ll ever decorate. Not to mention how exciting it is, coupled with the anticipation of the arrival of your baby, especially if it’s your first. So, introducing startup Bramwell Designs, who are making a name for themselves with their organic and stylish baby and kid’s room linen.
[contextly_sidebar id=”7MCPl0IZrebdcsb0nnJxN3MbPmbYf1wC”]”Everything is created in our studio by the sea on the Sunshine Coast,” says founder Emma Bramwell, who was inspired to start the business after becoming a mum to two little boys. “My designs are inspired by my childhood and the children in my life; how their little faces brighten up to the most simple things and their appreciation for their natural surroundings. We all need to remind ourselves to simplify our lives, appreciate the little things and take time to play and have some fun.”
Bramwell Designs use soft, luxurious organic cotton for the bedding and organic canvas for the accessories. Many items are one-offs, however if clients love something they have seen, they’re happy to work on custom design bedding for them.
She adds: “We are a young company growing steadily, but enjoying the ride and not taking anything too seriously. The journey is better than the destination, that’s for sure.”
As a mum, designer and business owner, Emma is super busy. “I try my best to be super organised and allocate time for my designs and custom bedding orders, and when I’m with my boys, I’m 100% devoted to them. My bedding collection is an extension of them, being free spirits, having fun on the journey and taking some risks. My passion for business and design drives me to continue and always will.”
Trademark touches of fun fluro feature throughout the range and probably always will, according to Emma! Bassinet sheets cost from $40, pillowcases from $45 and cot doona covers from $130.
Emma’s latest product is a fun kindy sheet set, with the option of hand printed name badges. But there are plenty of new and exciting things planned for this year so watch this space! If you’re a grown up who loves these designs, don’t worry, they go up to king size in some cases! And they cater for kids of all ages too, not just babies.
Styling by Simone Barter | Photography by Elisabeth Harvey
