how to be a stylist – The Interiors Addict

So you want to be an interior stylist? You need to read this…

By Lucia Braham

Lucia has been assisting some of the country’s top stylists for the past seven years and she still doesn’t think she knows it all. Think you want to be a stylist? Read on to discover if you’ve got enough passion and the right attitude to make it.

Recently, a friend of a friend called and quizzed me about being an assistant photographic stylist. She was working as an assistant set designer and told me she was sick of lugging heavy things around on set and physically exhausting herself at work. I told her she was talking to the wrong person if this was what she was looking to escape in her next career!

Lucia Braham loves learning from the best and isn’t afraid of hard work

My very first day on the job was shooting a linen catalogue, assisting Megan Morton. I spent the entire day in a room, iron in hand, delicately removing every tiny crease from countless sheets, pillowslips and duvet covers. Three months ago, nearly seven years after my very first styling experience, I had a very similar day assisting Kirsten Bookallil.

There have been days I have done nothing but open boxes, sort through stock and pack it all away again. Many times, I have spent the entire day meticulously painting sets over and over. Sure, this does not sound at all like the creative industry I was so excited to jump into but the truth is, every one of those glossy pages in books, magazines and advertisements takes hard work, a lot of sweat and sometimes (but rarely) blood.

The "glamour" of being an assistant stylist — The “glamour” of being an assistant stylist

So what’s so great about being an assistant stylist? As you will inevitably be the face to face contact for the stylist you assist, you will, over time, develop relationships with retailers, suppliers and other essential contacts within the industry, which will in turn help you build your career. Almost every shoot for both editorial and advertorial will be in advance of its release date so you will be constantly exposed to the latest and greatest in product and design.

Being an assistant to a stylist is not always easy or super rewarding to begin with, but if styling is your passion, finding a stylist you respect and admire is the key. For the last four years, I have been so fortunate to be the right hand woman to Steve Cordony (interiors and event stylist and contributing interior design editor for Belle magazine). Although I do occasionally branch out and work on my own jobs, I’m in no rush to give up the incredible opportunity to work beside him and learn all I can.

With Steve, I have worked on high profile events with some of the country’s most exclusive designers and florists. We’ve had studios full to the brim with beautiful furniture and accessories into the hundreds of thousands of dollars in value, ready for us to get creative and play with.

Hard at work behind the scenes of a shoot with mentor Steve Cordony — Have we got the right shot yet? At work with mentor Steve Cordony

In my opinion, there is no study or diploma you can do to fully learn the job of a stylist. It is all about experience, like an apprenticeship.

Here are a few tips and a bit of inside info if training to be a photographic stylist is on your agenda:

1. Be prepared to do the hard yards. There’s no 9-to-5 in the styling world. Get ready for 12-hour days on your feet, loading your car with props so high you can’t see through the back windscreen and paint, glue and tape on your shoes.

2. As an assistant, your opinion is not (at first) valid or invited. I have seen so many first time assistants jump in front of a high profile stylist or photographer and make suggestions for a shot and although it’s great to be enthusiastic, it’s just not your place.

steve at work — Steve making the magic happen

3. Stay up to date on current trends, designs, exhibitions and retailers so that when you’re asked to research a product or collect an item for a shoot, you know where to go straight away.

4. Work as though you’ve read the script. In other words, listen in on what’s happening on a shoot. For example, if you hear the stylist and photographer saying “maybe we should change the colour of the roses in that vase from yellow to white,” jump the gun and be ready to swap them over before the stylist has even turned around.

5. If you’re not sure, just ask. Time is of the essence on a shoot and more often than not, every minute of the day is accounted for. Accidentally painting the set the wrong colour because you didn’t want to look silly asking, will make you look even sillier.

6. Check with the stylist or photographer before you Instagram your day’s work.

7. Start a styling kit to take with you on shoots. Multiple pairs of scissors, every type of tape you can find, glue and staple guns, pins, a Stanley knife and a few screwdrivers never go astray.

—Lucia Braham is a Sydney-based stylist for events, interiors and photography.

How to become an interior stylist: advice from Alana Langan

Following six months of assisting with Greenhouse Interiors’ Julia Green, Alana Langan is now happily running her own styling business and online homewares store, HUNT & BOW. Here’s how she did it…

Alana Langan (Photography by Annette O'Brien) — Alana Langan (Photography by Annette O’Brien)

Alana studied an interior styling short course at Central Saint Martins in London in 2011 and then spent six months assisting Julia Green in 2013. “For me, hands on experience was a priority rather than qualifications; I think you can learn a lot about a profession by jumping in head first and learning on the job, ideally in an assistant role. I think it also depends on your career direction. I always had the intention to have my own business so gaining this experience was a priority.”

She started Hunt & Bow, originally as an interior styling business, in 2012. Last year she added the online store string to her (pardon the pun) bow. “I’d always wanted to have my own business doing something creative, so I took the opportunity to develop the business plan during my maternity leave and then went for it. In early 2013, I was lucky enough to secure an assisting position with Julia Green which was instrumental in my career. Not only did I learn the art of styling, but also important business and industry aspects that go hand-in-hand with it.” After six months, Alana felt ready to venture out on her own, and she’s loved every minute.

Alana’s own apartment, as featured on The Glitter Guide. Styling by Alana, photography by Annette O’Brien

“My days are often varied, which I love. They can include sourcing vintage or modern products for the online shop, photographing stock and updating the website or working on creative ideas for upcoming shoots, running around town collecting props or meeting with clients. It’s a complete mixed bag!”

Alana’s interest in interiors started early. “I grew up in a home that always had some kind of renovation happening and was encouraged from a young age to get involved. When I was 12, I painted my bedroom and refurbished my first piece of furniture (a Queen Anne side table I decoupaged!) so it’s always been a part of my life and something I’ve loved doing. It wasn’t until I reached my 20s that I discovered being a stylist could actually be something I got paid to do!”

Alana's own home as featured on The Glitter Guide. Styling by Alana, photography by Annette O'Brien — Alana’s own home as featured on The Glitter Guide. Styling by Alana, photography by Annette O’Brien

Goo Collection Spring/Summer '13. Styling by Alana Langan, photography by Robert Earp — Goo Collection Spring/Summer ’13. Styling by Alana Langan, photography by Robert Earp

The best part of the job is getting hands on at a shoot. “Being on set and in the flow of the scene you’re creating is just so much fun. Plus, it’s great being part of a creative collaboration with the team (photographer, client, assistants etc.). It’s a real group effort and when things are working well, you can really feel the energy buzzing around. There’s nothing like it!”

Working for herself however is sometimes quiet and a little lonely. “Thankfully though, I’ve built a great network who are really supportive and are always there whenever I need to bounce ideas around or just have a chat.”

Jacqui Vidal's apartment as featured on The Design Files. Styling by Alana Langan, photography by Annette O'Brien — Jacqui Vidal’s apartment as featured on The Design Files. Styling by Alana Langan, photography by Annette O’Brien

Great as the job is though, if you think it’s glamorous, think again! “There’s lots of furniture re-shuffling, running props back and forth around town and heavy lifting! Plus, a reality for me is being wiped out at the end of a long shoot. It’s non-stop work on set and it can be physically and mentally exhausting come wrap time.”

Alana’s top advice for getting into the industry is:

Get an assistant role to really learn about the job and the industry
Get yourself on Instagram and start practising your styling
Make a career plan of action and stick to it.

In five years’ time she’d love to still be doing what she’s doing, but perhaps with the addition of a bricks and mortar store in Melbourne. As a working mum, she continues to be inspired by women who run their own businesses and juggle the demands of motherhood. “They’re both the toughest jobs in the world.”

Visit HUNT & BOW online.