Phoebe Bell threw in her job as a stylist for Country Road to pursue her dream of an online homewares store with an emphasis on the handmade, bohemian and artisanal.
I already want half the things she’s selling, and when they’re as beautifully styled and photographed as this, it’s very easy to buy into the look! The store is only a week old, so my advice is to get in quick before everyone wants one of everything!
With a small stash of savings and partner Chris’s support, Phoebe headed for India, where she designed and collected homewares and accessories to start Sage and Clare.