Categories
House Tours

Boyd Blue owner’s home is eclectic and layered with incredible views

When a homewares and furniture company owner and an architect get married, you can bet their future home is going to be pretty impressive! Welcome to the beautiful Burleigh Heads house of Boyd Blue’s Shelley Boyd and her husband Ion.

They built the contemporary cantilever pole house 14 years ago. It took nine months and saw Ion carefully design a ‘’glass bowl’’ on the cliff face of the Burleigh National Park. “Our home is our sanctuary and we love spending time on our balcony admiring the view,” says Shelley, who has been selling furniture and homewares to interior designers and stylists for over 20 years.

“My interior style is very layered, textured, eclectic and comfortable, filled with natural materials and textures,” she says. “I like to layer it up with rich fabrics and rugs, rattan furniture, grass weave wallpapers, beautiful linen curtains, simple luxurious large scale sofas, classic hand-knotted mohair rugs, brass and bronze accents and unique finishes like raffia lamination and faux shagreen.”

With a largely monochromatic scheme, Shelley also loves incorporating jewel colours into each room.

You’d worry that being surrounded by furniture and homewares every day for work would mean constantly being tempted by something new and on trend, but it’s quite the opposite. “I have always had the same taste! It has become a little more refined over the years, more pared back, however still layered. I am more considered about what I bring into my home; pieces that I really love, timeless pieces that I will have for a lifetime.”

Shelley started selling fabric to designers out of the boot of her car in 1999. From these humble beginnings, she has built Boyd Blue into a Brisbane-based, nationwide industry leader, servicing the interior design market with an exclusive range of fabrics, furniture, lightings, rugs and mirrors.

With a focus on nature, scale, texture and finish, Shelley loves incorporating luxe natural materials like linen, cashmere, mohair, alpaca, stone and bronze into her collections. In a world of mass-produced goods, she has remaining firmly committed to her passion for craftsmanship. 

And rather than being an extension of her showrooms, Shelley loves mixing Boyd Blue pieces with antique and interesting treasures she has collected from her overseas travels. “I don’t change things too much. I love every piece in my home and  I would rather be surrounded by meaningful pieces I love.”

Artwork is something Shelley gets particularly sentimental about: “I have some pieces I love by Charles Blackman, Melissa Egan and Marilyn Reeman. I also have a set of beautiful Brazilian framed Agates.”

But her favourite pieces in the home are actually two oversized linen sofas. In fact, she loves them so much they have been re-upholstered more than once!

Shelley loves styling her coffee table and shares her tips for doing so: “I love scaled up coffee tables, breaking these up with trays in various materials and finishes. Being the heart of the living space, you spend a lot of your time around the coffee table. Place pieces that you have collected over the years that have meaning with sculptural objets. Greenery is always a lovely addition too.”

It’s clear she avoids following trends, preferring instead to have an eclectic mix of timeless pieces, with no particular theme or style. 

“Curves and arches are very on trend however,” she says. “Also oversized art and the colour burgundy. We are still seeing a Scandinavian Mid Century feel in interiors as well as a very natural coastal boho look which is big on the Gold Coast and Byron Bay.

“I see curtains are making a big comeback, which I love: voluminous linen curtains really frame a window and give a sense of luxury to a room.”

For more on Boyd Blue, which last year started selling direct to the public online too.

Photos: Dale Napier

Categories
Furniture Homewares

Spacious new home for Boyd Blue’s Sydney showroom

Leading Australian interiors wholesaler and manufacturer Boyd Blue have opened the doors to their new showroom in the thriving interiors hub of Rosebery, Sydney.

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The 722 square metre, three-storey renovated warehouse is three times larger than Boyd Blue’s previous premises in Surry Hills and caps off a phenomenal 18 months for the business who have expanded nationally, launched their own handwoven rug brand, Boyd Rugs and created an Australian first designer and handcrafted upholstery label, White Furniture Design.

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“This move comes off the back of some major business achievements and the size and creative potential of the building makes for a really magical environment for our thriving Sydney client base,” explains founding director Shelley Boyd. “We were bursting at the seams in our previous showroom and now we finally have the space to do our products, suppliers and clients justice.”

Boyd Blue

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The new showroom allows for the display of an extended range of the company’s new and existing furniture, lighting, and accessories and features exclusive product from Arteriors, Skyline Design, Designer Boys, Boyd, Boyd Rugs, White Furniture Design and Lounge Designer Furniture. It also marks the first time Boyd Blue will be open to the general public for one-off retail purchases.

For more information.

Categories
Interiors Addict

Boyd Blue to open new showroom

Wholesaler Boyd Blue will open a new Melbourne showroom on Monday (11 February). Its home furniture and decor showroom is at at 1390 High Street in Malvern.

With wholesale showrooms in Brisbane, Sydney and the Gold Coast, Melbourne was the obvious next step. “We are growing our business to reach new heights in superior product and beautiful customer service – 2013 will be the year that sets Boyd Blue apart,” says owner and director, Shelley Boyd.

Categories
Interviews

Wholesaler profile: Boyd Blue

Wholesalers don’t often get the limelight but they’re an essential part of the interior design process, often sourcing product from all over the world, presenting designers and decorators with an already edited selection to pick from.

Few wholesalers have the variety, customer service and merchandising skills of Queensland’s Boyd Blue. Shelley Boyd started the company 13 years ago with a vision to create a one stop shop for designers and decorators with “beautiful customer service” and products that differed to what every other wholesaler was offering. And that’s still the case today.

“I love working with professional designers who know what they want,” says Shelley. ”I have tried to build a business that offers exceptionally good service. We really do care about our clients and try to make their job as easy as possible. I am constantly travelling the world sourcing an eclectic mix of products and without companies like ours our clients would have to source from retailers.”

Everything Boyd Blue sells is handmade, another real point of difference, and Shelley loves natural fibres and materials. Handmade grass weave wallpapers, sisal rugs, mirrors, lamps and hand forged iron accessories are among the treasures she imports. “I am really proud of the fact that we are supporting small communities in a variety of countries and keeping these old traditional ways of manufacturing alive,” she says.