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Homewares Shopping Styling

10 things we’re loving from the Target homewares range

The latest instalment in our ’10 things we’re loving’ series, this week we’re shining the spotlight on Target. Once the poor cousin to Kmart in terms of affordable homewares buys, Target has really upped its game and now offers a plethora of quality homewares at a great price.

Flora coir printed doormat: Pretty and practical. This durable coir doormat is the perfect way to welcome visitors to your home. $12.

Wicker mirror flower: Made from rattan, this cute-as-a-button mirror is ideal for a child’s room. It would look great as part of a gallery wall. $35.

Target mirror

Caine check quilt cover set: The perfect way to dabble in the gingham trend, this smart set is made from soft cotton. Pair it with a matching set of European pillows to complete the look. From $59.

Target quilt cover set

Ava office armchair: Combining a brushed gold base with a velvet upholstered bucket seat, this chair is perfect for a stylish home office. $139.

Target office chair

Iris framed canvas: It’s the fine timber frame that elevates this simple print that is perfect for adding a pop of colour to sombre walls. $40.

Target canvas

Pom pom terry bath towel in green: 100 per cent cotton with a fun fringed edge, this towel is soft yet absorbent. Available in black or green, it’s a look that would look at home in any wet area. $15.

3 pack kids flower wall decor: This bohemian flower-power inspired trio is a lovely, whimsical look for a child’s bedroom wall. $25.

Target wall decor

Zoe storage ottoman – small: This storage ottoman features a grey upholstered body complemented by a removable, ash veneer top. It works super well as a low stool or even as bedside storage. $69.

Target ottoman

Layton textured throw: This textured throw features a tufted design with a tassel trim. It would look fabulous on the end of the bed or sofa alike. $49.

Target throw

Marlo soap dispenser: A stylish refillable soap dispenser at a great price, this beauty makes for a fabulous bathroom refresh. What more can you ask for? $15.

Target soap pump
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Design Designers Homewares Interviews

Target collaborates with local designer on Australian themed homewares

Melbourne based surface pattern designer Mable Tan has teamed up with Target Australia to create a lovely Australian themed homewares range titled ‘Glorious Summer’ which takes inspiration our bountiful native flora and fauna. Inspired by one of Mable’s Victorian staycations, the pastel collections features cockatoos, lorikeets, golden wattle, eucalyptus flowers and protea all rendered in the designer’s whimsical, vintage inspired style.

Mabel Tan with her Target Australia range
Mable Tan with her Target Australia range

“I’m so excited to have worked with Target Australia on this range. I’m passionate about creating designs that add happiness to everyday life and to me, nature clears my mind and helps me to feel more grounded and peaceful. This collaboration with Target gives me the chance to share that feeling with all Australians and that’s something I’m really proud of,” says Mable, who has perviously licensed her designs to iconic international brands such as Urban Outfitters, Nordstrom and Target USA.

Mable Tan for Target Australia
The towels are gorgeous!
Mabel Tan for Target
The range features tablecloths and tableware

The range features bed linen and towel sets, wall art, tablecloths, cushions, candles, drink bottles, mugs and more. And with prices ranging from $8 to $79 it’s a pretty accessible range designed for most people to enjoy.

“At Target, we want to design, create and curate meaningful quality products and experiences that families can trust. This new collaboration with Mable Tan allows us to draw on the local experiences of our community and the inspiration of the Australian landscape, to bring a range of real quality products to our customers that they can’t find anywhere else,” says Emma Duxbury-Thompson, Business Manager – Home, Target Australia.

Mabel Tan for Target Australia
The bedding will no doubt be prove popular

Before becoming a surface pattern designer, Mable worked as a journalist, stylist and photographer and has exhibited across the globe and had her prints licenced to some of the most recognisable retailers worldwide. It’s great to see Target Australia added to that list! 

Tea towels
Tea towels

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Homewares Styling

Target Home continues to impress with luxe for less

Creating a luxe look for less seems to be getting easier every season, particularly when stores like Target keep delivering designer-look homewares without the price tag to match. The latest range of affordable homewares from Target Home draws on one of the strongest interior trends of the past year – texture – and it’s quite a treat.

Textured cushions
Texture explosion: I’m seriously crushing on those cushions

“We are delighted to introduce our latest homewares range – helping to bring family together and focus on the importance of a relaxed lifestyle,” says Target’s head of design for hardgoods, Emma Duxbury-Thompson of the range of bedroom, kitchen, living and bathroom wares.

Kitchen wares
Kitchen wares

Inspired by the Australian landscape (native botanical motifs feature), artisanal textured finishes abound (think wicker and woven materials) for a rustic, handmade feel. “It’s a cosy collection that will have Australians feeling right at home and with on-trend designs and quality pieces for every room, it’s now even easier – and more affordable – to create a fabulously fashionable look this season,” says Emma.

Quilt
The Stella cotton seersucker quilt cover set, $49 (queen), features native botanicals and is a collection highlight

Amidst all the texture is a delicate, feminine colour palette featuring lilac, dusty pink and cream. Pops of charcoal, gold detailing and delicate trims round out the mix. I’ve already got my eye on the metallic bee pictured below and at $8 how could you go wrong! It’s perfect for a styled bookshelf vignette.

At $8, that brass bee is a bargain!
I love that metallic bee!

Available in store and online now.

Photography: Kit Haselden

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Bedrooms Designers Furniture Homewares

Target Australia step up their homewares offering. Big time!

Wrongly or rightly, I’d always seen Target Australia as a brand that ticked the box for affordability, but wasn’t exactly ahead in the style stakes. Yet after checking out their Autumn Winter 2015 range yesterday, I can confidently say my mind’s been changed.

global luxe target interiors addict
Global Luxe

What came as absolute news to me, was this time last year there was no Target Home design team, meaning everything you saw in store was designed by suppliers. However, jump to today and Target Home now have six designers, creating all their products in-house from scratch.

“Home had been neglected for a long time,” says Target Home design manager Bruce Summers. “But now, with our own design team, we have really been able to focus on our products and designing them to be much better. We’ve also streamlined our range. At one time in bed linen we had 140 quilt covers on the floor, now we’ve gone down to 40!”

soft pop
Soft Pop

As well as more than halving their range, they’ve also divided their products into three themes: colour, monochromatic and casual living. “We chose those themes based off different people’s homes and the way they like to shop,” explains Bruce. “Our last colour theme was Retro Modern and now that’s evolved into our current theme, Soft Pop. They have a similar palette and common elements, which means everything sits together well and it makes it easier to shop season after season as you can mix and match. Before, we had pretty much every colour and it looked really fragmented.”

lodge target interiors addict
Lodge

Alongside Soft Pop, which is inspired by 60s minimalism, there’s the monochromatic Global Luxe, which features metallics, tribal iconography and luxurious textures and the casual living Lodge, which is all about whites, natural timber, knits and warm neutrals.

With many of the products having hit stores in recent weeks, the remainder of the season will drop end of March. For more information.