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Art Interviews Shopping Styling

Greenhouse Interiors’ autumn/winter ’21 collection a triumph of Australian art

Greenhouse Interiors‘ autumn/winter ’21 art collection campaign landed this week and boy is it a beauty. Brimming with the brand’s trademark colour, the meticulously styled imagery not only celebrates the artist stable’s latest output, but it provides plenty of interiors inspo too. “Our vibe is always colourful, regardless of the season. Our artists all have their own distinct style, but the common thread is always a celebration of colour despite the varying compositions,” says Greenhouse Interiors’ Julia Green. 

Greenhouse Interiors newcomer Amanda Ketterer’s gorgeous work can be seen on the left.

And while longtime Greenhouse Interiors artists are featured (think Georgie Wilson, Kate Mayes and Anna Cole), there are plenty of talented new artists represented too. “We have a swag of new clever creatives. Deborah Moss resides over the ditch in New Zealand and is inspired by her natural surroundings, especially trees! Lucy Cashmore is a new Melbourne artist, who painstakingly spends hours and hours creating graphic bold colourful works that are then framed in coloured perspex to great effect,” says Julia.

Lucy Cashmore
This gorgeous perspex framed artwork is by newcomer Lucy Cashmore
Artwork by Deborah Moss
One of newcomer Deborah Moss’ moody, abstract pieces

Recently joined Amanda Ketterer produces fluid-like abstract compositions while newbie Rishelle Kent’s magical paintings of the countryside sell before Julia has a chance to even promote them. “Madeline Jovicic’s style is playful and whimsical with references to food street carts, sardines and gelato stands amongst other fun subject matter!” says Julia.

Madeline Jovicic's works will transport you to Italy
Brittany Ferns’ mermaids are featured on the left while Madeline Jovicic’s works (right) will transport you to Italy

Other recent recruits include Nadia Dusselberg who paints joyful childlike subject matter in a sophisticated way, while Tegan Frank’s aerial beach scapes really evoke the Australian summer. “Her works already have a long wait list and have been super popular,” says Julia.

Tegan Franks
It’s easy to see why the works of Tegan Franks are super popular

And as always, the styling takes centre stage; an approach that Julia believes is key to helping clients visualise how artwork translates inside real homes. “Visualisation is not an easy thing for some, so seeing the work in context can be really helpful. We would like to think the imagery is aspirational but achievable,” says Julia who creates two styled art campaigns every year.

Work by Anna Cole
Anna Cole’s ‘Green Pastures’ is a striking, graphic piece

And for those looking to add to an existing collection, or start from scratch, Julia cites several artists who create pieces at affordable price points but says that Britt Ferns is a current favourite. “You cannot go past Britt Ferns if starting out or wanting to add a textured, considered work to a gallery wall.”

'Lovers Loop' by Laura Horrocks Lovers Loop by artist Laura Horrocks is a soft pink hued abstract
‘Lovers Loop’ by Laura Horrocks Lovers Loop by artist Laura Horrocks is a soft pink hued abstract

But if large and eye-catching is more your jam, the works of Georgie Wilson, Kate Pittas, Jen Sievers, Lou Martin, Kate Mayes, Morgan Jamieson and Katie Wyatt pack a fabulous visual punch. “Their works make for beautiful statement pieces for a home. Despite their differences, they all are eye catching, and all of these artists are very comfortable and accomplished at painting in large scale to great effect.”

Morgan Jamieson's 'Look up and see the palm trees'
Morgan Jamieson’s ‘Look up and see the palm trees’ is a gorgeous statement piece

Photography: Armelle Habib | Styling: Julia Green for Greenhouse Interiors, assisted by Aisha Chaudhry, Kate Moss and Jessica Retallack 

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Art Expert Tips Styling

Greenhouse Interiors: inspiring & empowering people to buy art online

Buying art, and then knowing where and now to hang it, can be anxiety-inducing for many. But at the same time, we’re all excited to add some colour and beauty to our walls. Greenhouse Interiors are helping inspire and excite us with their latest stunning winter art show photoshoot.

Art by Beth Kennedy, Natalie Jade, Katie Wyatt, Jen Sievers, Kate Mayes and Anna Cole

The creation of Melbourne stylist Julia Green, Greenhouse Interiors curate a gorgeous, and particularly colourful, range of art and homewares, which they sell online. They’ve always styled and shot their brands’ wares but displaying different artists’ work together takes it one further.

Art by Madeleine Stamer

“We are well known for our love of mixing styles and colours and patterns, and as an art destination we really want to practice what we preach,” says Julia. “Showing how to curate mixed mediums, colours and styles, within an actual home, is our commitment to our colour-loving, art appreciative audience.

Art by Georgie Wilson

“We want them to be inspired with fresh ideas, and ways to display their art, and give them confidence to build their own collections. So we invest in photoshoots to share our ideas and our passion for colour, with the hope it will be contagious!”

Another way they’re helping people visualise art in their homes and have confidence to buy it, is by investing in a free 3D augmented reality app, particularly helpful when buying a print or painting over the internet.

Art by Kate Jarman, Katie Wyatt and Beth Kennedy

“It’s such a game changer and takes the guesswork out of trying to visualise,” Julia says. “It has really helped so many people who were unsure, especially about scale. We are all about finding a connection to work you love, that is key, but the app just gives people that helping hand and confirmation needed to see the work they love on their own walls without leaving home.”

The artists represented are a varied bunch but their work sits together beautifully. “Each artist is very carefully selected by us, for their unique style. Then a lot of consideration is taken as to how to style their wares, to exemplify how to create vignettes, or simply allow an artwork to be a hero in a space,” Julia says, with the aim of creating images which sets hearts a flutter!

Photographic art by Armelle Habib

“The artists all create in their own studios, but when their work hangs out together, you would think there had been some kind of master plan or plot as they always work so well together! It feels like a small miracle each shoot, and it’s so satisfying to see the family of work displayed together. They all just belong! I always feel so proud when I see them all together!”

This particular shoot (which we’re only showing a fraction of here) by Armelle Habib was “a massive undertaking” in the home of interior designer Simone Haag. “We measured up every existing artwork where a hook was already in the wall (hanging art on location is precarious enough without adding more holes to people’s walls or pulling their plaster off with 3M hooks!),” Julia explains. “This meant we were restricted size wise. Then each artist was sent a brief for the size of the work, and it was all then plotted out who would hang next to who, in pre-production. Hats off to the styling team, in this case in particular, Aisha Chaudhry who oversaw this part.”

Ceramics by Karen Morton

The logistics of getting all of the work to set, stored, unpacked, and then hung, took took two long days. “The pack ups and downs are crazy on a shoot like this; it takes a tribe to make it work. We shot a record number of shots this time around due to Aisha’s meticulous planning and Armelle’s speedy professional  judgement. I would say pre-production spanned over four weeks.”

Textile art by Fleur Woods

Julia has always joked that shoots don’t fall off trees! “There’s just so much work that goes on behind the scenes and then after the scenes, and I need to thank every team member that has contributed to bring this one to life. We make a fab team, and that is why these campaigns work so well.”

See all the Greenhouse Interiors winter 2020 art

Photography: Armelle Habib | Styling: Julia Green for Greenhouse Interiors, assisted by Aisha Chaudhry and Jessica Retallack.

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Art Renting

Hanging art in a rental & how to start your collection

As a young person on a limited budget, you could be forgiven for thinking art is something you need to wait years until you can afford (or are even allowed to hang due to owning your own home). But young art lover Alex Hocking is here to share how you can start an art collection on a budget and how you can display it, even if you’re renting.

Artwork is easily one of the cheapest, simplest and somewhat most overlooked ways of giving your space life and turning your house into a home… especially when it comes to renting. I’m here to give you some simple tips that I guarantee will have your home looking brighter and better than ever before!

Welcome to my place. You will notice that I love artwork, as one should. When I first moved into my house, it took me a good six months of staring at bare stark white walls before I finally had enough and decided to do something about it. Art is good for the soul but it’s also great for your home. As most decorators will tell you, art is always something you should invest not just your money, but also your time in. It will drastically change your home, and it could change your life.

Let’s clear up one of the biggest misconceptions right off the bat as I tell you art can be affordable. Sure, there are some incredible pieces of art that cost an unfathomable amount of money. There is also generic mass produced art from your local cheap chain department stores. And there is everything in between.

To start to dress your home with art, you first need to find what kind of art it is that you like. Are you a classic and traditional painting enthusiast, a contemporary pop art junkie (like me!), or possibly an appreciator of a wide variety of art in all of its wonderful forms?

I would first encourage you to look online, look in books, or even visit a local art gallery to find what kind of art tugs at your heartstrings and hits you in all of the right places. Good art will evoke a certain reaction or feeling when you see it. Perhaps it fills you with calmness or tranquility. Perhaps it fills you with passion and fire. Or perhaps it motivates and inspires you to go further and be better. Once you’ve found your preferred style – it’s time to get yourself some art!

Art is worth investing in, but I understand that everyone has a different budget, so I’m going to share some of my more thrifty tips for acquiring art that has personally helped me decorate my own rented home. Firstly, I would highly recommend trying to find and support local artists in your area. Local art will generally be more affordable, as well as being unique to your location and will give your home a beautiful cultivated look. I would encourage you to firstly head down to your local markets or search for art to your taste within your own community.

Secondly, it’s time to expand your outreach to look to bigger and broader artists. But remember, just because you might love a top artist’s most famous work, it doesn’t mean it has to cost a fortune. Unless you’re trying to acquire the original piece, you will simply be looking for a reproduction of that work, known as a print. There are many websites set up such as allposters.com that offer millions of quality posters and prints for sale at an extremely affordable price, with the option to purchase them with or without the frame. If you opt to go without the frame, a trip to IKEA will be on the cards to source some cheaper frames to finish them yourself. Now this sourcing method is all well and good for some pieces, however, I am a big fan of personal customisation when it comes to my own art collection.

A third great way to acquire personally customised art is to make some of your artwork yourself. There are various methods to doing this. You can opt to go get a giant blank canvas from your local art store and go to town on it with a brush (something I’ve definitely done before), or you can be a little more subtle and include things such as personal photographs or images that arouse a memory or feeling specific to you. Within my own home, I enjoy an equal mix of all three.

Now that you have your artwork sorted, it’s time to get it up! As a young renter myself, I know there are certain rules that one must follow for ensuring care is taken to ensure no damage comes to a rental property, as is your duty as a tenant. However all too often I see renters using this as an excuse to simply not invest in any art at all, leaving their home with big empty white walls just dying for some personality and love. But (providing you seek prior approval from your rental agent/landlord) there is a way around this and it comes in the form of Command 3M hooks and strips. These magical things, in my humble opinion, are far superior to alternatives of the hook variety, and are far more appropriate for putting up larger heavier artwork. I’ve used them for years in all my rentals and never encountered a single issue when it comes time to remove them.

However, even if your agent or landlord isn’t too keen on you hanging art on the walls, there is still another, rather on trend way of displaying your amazing artwork, and that is simply by leaning it against your walls. Larger prints can sit on the floor in hallways or grouped in with furniture, while smaller pieces can sit on top of cabinets or grouped in with shelves. I personally love the effortlessly chic look of this method and have used it frequently around my own home.

And that’s all there is to it. No longer will your home, or your soul, be deprived of being surrounded by the beautiful art it so deserves. Remember that art is exciting, engaging and endearing. Art will bring any room it enters to life and instantly give it an undeniable burst of personality – your personality! Now that you know where to start, it’s time to get out there and get yourself some art!

Alex Hocking is a former interior decorator and visual merchandiser with a continued passion in interior design, based in Melbourne.

Categories
Art Expert Tips

How to: commission an artwork from an artist

By Libby Watkins

I am an artist who specialises in creating large scale commission-based artworks and I absolutely love it.

It can be overwhelming knowing where to start if you would like a custom created artwork. It is a pretty easy process and the same kind of questions arise with varying clients, so here is a bit of a rundown on commissioning artwork and some steps to help you adorn your walls with a creative piece you will love!

Firstly, pick an artist you love! The artwork will be something you look at every day, so you want to find the right style for you, and your space. Look through their pieces and find two artworks to reference for different reasons. For example, you might like one for colour and one for subject matter. Be thorough in your research here, look through their website and socials to get a broad view of their work.

Artist Libby Watkins

Secondly, size matters! You will need to be really specific on the finished size. Look at where you might want to hang your artwork. Create a mock artwork by taping the pages of a newspaper together to make a large piece. Always start large and slowly reduce the size until you are happy with it. Leave it on the wall for a day or two, reducing or adding to size until you are satisfied. This is the exact measurement you can now give the artist for a framed or unframed piece.

Now it’s time to engage your artist! The fun begins. Contact them and request a custom piece. Tell them why you have chosen them as the artist as this allows them to understand what kind of piece you aspire to own. You don’t want to give too much detail or direction at this point, as you want their creativity to flow naturally. Remember, you have chosen this artist for a reason — you already love their work and in that must be trust. Give them your two reference pieces and why you chose them. You can tell them the exact size. They will love that you have done your homework as this helps them; in most cases the artists can’t visit your space and a photograph can only provide a limited perspective.

You can touch on any specifics now, but remember keep it brief as to not cram their artistic thought pattern.

You will now want to ask them how they work. Do they sketch up for you? Or will they commence work and come back to you later to show progress of the piece? Make sure you are comfortable with the way in which they create your piece. Do you want more or less collaboration? If you see a problem now, speak up.

Time is money. Confirm the timeframe. When will you see a progress photo? (if applicable, refer to above paragraph). Or when will the piece be completed and delivered (I have been known to create mermaid tails in under a week, sometimes, even months at other times.)? You want to ensure this timeframe suits you, but you also need to be mindful not to rush the artist as it’s a creative process for them. They may do two or three versions before showing you a progress photo. They want to get it right! Be generous in your expectation as they may have a heavy workload at the time or varying intricacies in the piece you are requesting. Or neither of these, and they will knock it over in 24 hours! You may be given a range for example of two-to-four weeks from start to completion of the artwork. Rarely will you be given an exact date unless it’s a special request.

Enjoy the journey of creating your commission artwork. You want something at the end of it that you can stand in front of and feel what you set out to feel. You want to look at it and be proud to know you had creative input, or at least a vision, for the piece, and it’s now hanging in your home or workplace for all to admire.

–Australian artist and designer, Libby Watkins creates large scale artworks from her dreamy island home ‘Paradiso’ on Sydney’s Northern Beaches. A small limited edition collection is also released every few weeks online and in selected boutiques.

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Art

Smaller works by Lisa Madigan could be your first step on the ladder to original art ownership

If you love NSW artist Lisa Madigan’s work but haven’t been able to stretch the budget to buy one, her latest special release of small works on canvas could be your opportunity.

Ignite by L
Ignite by L

These nature-inspired oil on canvas beauties are 12×12 inches and $440 which, if you ask me, is a very reasonable price to pay for a piece of beautiful original art.

Sojurn by Lisa Madigan
Sojurn by Lisa Madigan

These are my favourites from the new release, called Vistas. Explaining the inspiration behind them, Lisa says: “Like gem-encrusted windows into worlds of delight, of nature turning,
of the celebration of the warmer months and the abundance that they bring.