Tag: e-decorating

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Styling

Urban Couture offers free e-decorating service plus drag & drop DIY moodboards

New online destination Urban Couture is offering free e-decorating services to its customers and an innovative DIY moodboard tool.

CORAL BOARD

By using the site’s Couture Boards, you can select a template for a room or space to curate and style the interiors by literally dragging and dropping from a huge selection of products. Using “share” tools, you can then communicate the designs through your social media networks, creating interactive mood boards and inviting friends and members of the design community to interact, while also viewing other people’s styled spaces for inspiration.

Visitors to the site can even get a free e-decorating session from founder and interior stylist, Katriarna Rodgers. Urban Couture is also an online store for homewares and furniture, stocking brands like MCM House (their exclusive online stockists), Xavier & Me, NUD Lighting, Oscar & Lulu and Billy Heckenberg.

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Categories
Interiors Addict

New e-decorating service means everyone everywhere can get an Abigail Ahern interior

She’s calling it the ultimate global, virtual interiors service for anyone anywhere. “Innately glamorous, multi-layered, with a tongue-in-cheek twist, it’s sure to propel any pad into the design pages of glossy magazines and (the best news) it works anywhere in the world – uptown, downtown, on the coast or in the country!”

abigail ahern

My favourite British designer Abigail Ahern, who I met and raved about last month, is now offering her services via the wonders of the world wide web. The service is created by a team member but overseen by Abigail herself. So if you love her unique look, which let’s face it, nobody can do better than her, and thought you could never afford to have her advice (or get it in Australia), that’s all changed.

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Categories
Interiors Addict

Colourful, practical home for first time buyers

Anna Williams of Ethos Design furnished this display home for a Queensland builder targeting first time buyers.

“I mixed affordable contemporary furniture from local chain stores with Mid Century styles to create a home that feels perfectly suited to a busy family lifestyle, all complemented with quirky accessories and colourful artwork,” she says. “My aim was to create a comfortable family home that felt practical, colourful and stylish.”

“The focal point for the dining room had to be the gorgeous abstracts by a local artist. To keep them centre stage, I kept the furniture simple. A round table allowed a better flow of traffic in the small space, while Louis Ghost style chairs are a practical option for a young family.”

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Categories
Interviews

Nest Designs gives Australians affordable interior design services over the internet

“The online decorating service details specific pieces of furniture and decor and provides clients with the direct links to purchase the suggested pieces online which means my clients can quickly make their dreams a reality or can purchase the pieces in their own time and on their own terms. This service is available for a fraction of the cost of a full interior design fit out,” says owner Emma Blomfield.

With a degree in marketing and a diploma in interior design, she noticed a large e-decorating market in the United States and decided to bring it to Australia. She believes good design should be available to everyone, whether or not they have the talent for it themselves or indeed a big budget. 

“Interior decorating needn’t be an expensive luxury relegated only to the wealthy,” she says. “A stylish home, for a fraction of the cost, is something everyone can enjoy. That’s the reasoning behind Nest. My service is much more affordable, detailed and accessible to home owners decorating on a budget and definitely offers value for money.”

So how does it work? Emma sends the client a questionnaire to give her an overview of their style and furniture preferences and the room or rooms they wish to have redecorated. Then they complete it and send through measurements and photographs. Emma gets started on creating a digital mood board (like those above) including images of suggested pieces of furniture, hyperlinks to make the purchases, inspirational images and a suggested furniture layout. “It’s all delivered directly to my client’s inboxes and takes approximately two-to-three weeks. Rates are from $120.”

Nest Designs also offers ‘in real life’ services in the Sydney metro area.