For many, it will come as a surprise to hear that Design Twins has only been around for a year. So well-known is its name, and so synonymous is the brand with gorgeous, affordable, concrete homewares, you’d easily be mistaken in thinking couple Crystal Bailey and Mitchel Lindsay, were veterans in the industry.
However, while the business may be young, it’s anything but small, with Design Twins about to start its most challenging and exciting chapter yet: a Sydney homewares store! “Since we started Design Twins we’ve just been continuously inspired by the homewares industry and all the designers we’ve met while working on our business,” explains Crystal. “Subsequently, as Design Twins continues to expand, we wanted to create a space where we could make our signature pieces while celebrating the best of Australian designers and local artists. A homewares store, featuring our in-house studio, was just the perfect combination for this next step in our journey.”
Opening tomorrow, the store, located in St Peters’ Precinct 75, will feature Design Twins’ exclusive handmade homewares, alongside some unique designers and limited edition pieces. Expect a store where you will not only be able to shop a beautifully curated selection, but where you can actually see Design Twins products being made. Also on offer is a kids’ corner, so parents can shop while kids play and every three months an art exhibition featuring local talent will take place.
With the aim to present Australian brands and designers in a fresh, unique and interactive way, Crystal and Mitchel are determined to create a homewares store unlike all others. “In many cases, homewares stores just have shelves and items casually displayed, leading people to be unsure of how to style them within their homes or spaces. We’ve set up our store as if it’s an actual living space, providing people with an atmosphere that inspires them to be creative with the pieces they purchase! Plus, since we will be creating our own products in the back section of the store, it will allow us to meet and greet our shoppers on an entirely new level. It’s not just about shopping, but about an experience that excites people about homewares, art and creativity.”
Opening a homewares store, you would think Crystal and Mitchel would have their hands full. Yet somehow, they’ve still managed to design many more products and even have a baby! “In the new store, we will be creating unique pots, where shoppers can literally come in, speak about a pot design with us, grab some lunch, come back and pick their one-of-a-kind lightweight pot up! We’ve also just recently collaborated on a special edition candle with Candlelit & Co and stay tuned for an upcoming collaboration with Ivy Muse. Oh, and we had a little baby boy, London! We are now the proud parents of two lovely little ones!”
Design Twins Store opens tomorrow (Saturday) at 10am.
Warehouse 7.02 | 75 Mary St | St Peters | NSW 2044 | Shop online.
Photography by Jacqui Turk
