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Bedrooms Designers Furniture Homewares Styling

A look inside world first accommodation experience with Etsy

Last month we reported on the exciting collaboration that saw online marketplace, Etsy.com, takeover the junior penthouse in Melbourne’s The Cullen hotel. And now we have our hands on the gorgeous pictures!

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Styled and photographed by creative team Marsha Golemac and Brooke Holm, who hand ­picked products from Etsy’s Australian community to transform the penthouse, botanical designers Loose Leaf finished off the space by styling the suite’s accompanying leafy courtyard.

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“Etsy at The Cullen is a unique collaboration,” explains Marsha. “We see that bringing together local design, art and luxury as a rare combination that makes for an exciting and challenging opportunity. We’ve sourced products from Etsy designers and artists across Australia to create a ‘home away from home’ hotel setting. We wanted to enhance what is essentially a studio apartment style space with exceptional designs from Etsy, to create an environment that is considered, tasteful and bursting with character.”

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Products from almost 40 Etsy sellers from around Australia were selected for the project ranging from furniture and artworks to bed linen and ceramics. The transformation showcases Etsy’s offering of unique products for use in everyday living. It also demonstrates how even the smallest living spaces can be elevated using an affordable selection of items thoughtfully designed and made by Etsy’s online community of makers and curators.

For more information.

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Art Homewares Styling

World ­first accommodation experience with Etsy at The Cullen

​Etsy.com, the online marketplace for handmade and vintage goods, has partnered with Melbourne hotel The Cullen (one of my personal favourites), to create an unforgettable curated accommodation experience. For two weeks in April, guests will have the opportunity stay in a one ­of ­a kind junior penthouse suite styled with products available on ​Etsy.

Brooke Holm (left) and Marsha Golemac
Brooke Holm (left) and Marsha Golemac

Stylist Marsha Golemac and ​photographer Brooke Holm are set to curate and style the suite, located in the trendy suburb of Prahran. ​The products, a mix of handmade and vintage homewares, have been sourced ​through Australia’s burgeoning Etsy community of makers and finders. The result will be a world ­first boutique hotel experience.

“Etsy at The Cullen is a unique collaboration,” says Marsha. “We see that bringing together retail, local design, art and luxury as a rare combination that makes for an exciting and challenging opportunity. We’ve sourced products from Etsy designers and artists across Australia to create a ‘home away from home’ hotel setting. We wanted to enhance the luxe and artistic elements of The Cullen with exceptional designs to create a space that is considered, tasteful and bursting with character.”

Bookings for the Etsy at The Cullen suite are now open at​ for stays between 13 and 29 April 2015.

Visitors will also get the chance to experience the suite first hand at an open day on Saturday 11 April. This free event will give visitors the opportunity to tour the curated room and learn about the latest trends in homewares. The products featured in the space will be available for purchase at Etsy.com

Helen Souness, Etsy’s managing director for Australia and Asia, said: “We are delighted to be partnering with such a truly innovative hotel as The Cullen. We have an incredible range of homewares for sale in our marketplace and it is wonderful to be able to present a carefully curated selection in a contemporary hotel space. It provides us with an unprecedented opportunity to showcase the work of Etsy’s Australian creative community.”

Beckie Mitchell, Art Series Hotel Group’s marketing manager, said: “Being big fans of the work ​of Etsy makers and creatives​around the world, we jumped at the chance to collaborate on such an exciting project.”

For more information.

Categories
Interiors Addict

Latest Art Series Hotel is named after Schaller

Mark Schaller has been named as the artist namesake for the latest Art Series Hotel Group property in Bendigo, due to open in May.

Schaller, a well-respected Melbourne artist, was a founding member of the ROAR studios; a bold group of artists united by their interests in Expressionism and Primitivism. He works fluently across a variety of art forms including sculpture, ceramics, and painting.