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Furniture Homewares

West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma to open in Chatswood and Melbourne

It’s been on the rumour mill for ages but now it’s official. Williams Somoma Inc is opening its four super brands north of the bridge in Sydney’s Chatswood Chase this August, following on from the Bondi stores last year. Hooray!

west elm chatswood

All four stores will also open in Melbourne’s Chadstone Shopping Centre in late 2014/early 2015.

“We are excited to continue our global expansion in Australia,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “When we opened our stores in Bondi Junction last year, it was the first time we had showcased all four brands together side-by-side. We plan to replicate this in Chadstone shopping centre, where all four stores will also be inter-connected, the first time we have done this anywhere in the world.

“All four brands will also have stores in Chatswood Chase, making it easier for our customers to shop and mix and match products to create a complete home.

“We look forward to sharing our exceptional home furnishings along with unique in-store experiences and outstanding customer service with more Australian customers who want to decorate, entertain and live well.”

Williams-Sonoma, Inc. opened its first Australian stores for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm in Oxford Street Mall, Bondi Junction in May 2013 and another West Elm store at 464 Chapel Street, South Yarra in September 2013. All four brands ship across Australia via their e-commerce sites.

Categories
Homewares

First look inside West Elm Melbourne: opening today!

West Elm Melbourne officially opens on Chapel Street this morning and last night they threw a celebration party. I couldn’t make it but I sent along Kathryn Bamford, who took a few snaps for us. 

The who’s who of the design zoo were out in numbers last night at the West Elm South Yarra opening party. Melbourne certainly pulled out its finest weather (not) and decided a last minute downpour of rain would add to the excitement of the new store on Chapel Street.

west elm exterior

west elm product

When you first walk in, there is the most stunning green wall by GSky Plant Systems. Stylist Mr Jason Grant said the store looked great and was definitely bigger than the Bondi one.

west elm green wall

Who better than the lovely store manager Dimitri, to give me the low down on the new store and all things West Elm? Funnily enough, he used to manage one of my other favourite Melbourne stores, Meizai. He was excited to see the store buzzing with the 350+ people and explained that the turnaround for furniture items purchased is 5 days (which in my opinion is much better than the usual 6-8 weeks most stores quote you).

Categories
Interiors Addict

The countdown to West Elm Melbourne is ON

The new West Elm Melbourne store, the second in Australia, opens its doors a fortnight today. Who is excited?!

west elm - final

Here’s an exclusive first look at the artwork for a special West Elm Melbourne tote bag which has been designed by the brilliant Bonnie and Neil. What a coup for this great Australian homewares brand! 

Categories
Interiors Addict

Win Martini side tables with West Elm and Jacinta Preston in September 7 Vignettes

To celebrate the opening of its new Melbourne store next month, West Elm are sponsoring September’s 7 Vignettes with the chance to win a pair of their best selling Martini side tables.

Next month’s round, which starts this Sunday 1 September, will be judged by interior designer Jacinta Preston. The first prize winner will receieve 2 Martini tables –one in silver and one in persimmon — and 3 runners up which each receive a silver one.

jacinta preston
This month’s judge, Jacinta Preston

Here’s the list of themes:

Categories
Interiors Addict

West Elm Melbourne to open on 19 September!

You’ve been waiting so patiently, Victorians, and now it’s your turn! West Elm Melbourne opens at 464 Chapel Street on 19 September.

A rendering of the new Melbourne store
A rendering of the new Melbourne store

In the same week, West Elm announced it is to open in London too, its first European store.