Happening next month, Sydney’s annual Life Instyle trade show will see 350 industry leading exhibitors come together at the Royal Hall of Industries and Hordern Pavilion.
With everything on offer from homewares to giftware to lifestyle and children’s products, Life Instyle Sydney fuses together business and design to recognise and celebrate the very best.
Promising retailers and buyers a place to hunt for the latest trends and coveted brands, the event will also see the return of premium educational and design features including the popular Style Lab, a radical interactive photo shoot display using exhibitors’ products and the Conversation Series presented by key brand visionaries, experts and stylists.
Running alongside Life Instyle is Kids Instyle, an exhibition that showcases a beautiful collection of babies and children’s fashion, accessories and homewares.
Life Instyle and Kids Instyle run from Thursday 19 to Sunday 22 February. This is a trade only event. For more information.
If you’re a retailer or buyer based in Melbourne and looking to source the latest brands and products on the cooler side of style and design, then Life Instyle & Kids Instyle is your playground.
Paper Empire
The annual Life Instyle trade event invites retailers and buyers to Meet Your Makers at the Royal Exhibition Building, Melbourne (from 31 July to 3 August). This exhibition welcomes an outstanding curated line-up of over 350 carefully selected exhibitors representing premium, bespoke and design-led products across homewares, gifts, lifestyle and children’s products within a beautiful, intimate shopping environment. Considered Australia’s destination for style, Life Instyle Melbourne continues to support the best in Australian design and is set to bring to life Melbourne’s true essence.
‘We’re delighted to return to Melbourne, a city that celebrates design and style, culture and art. This year, retailers are invited to Meet Your Makers by discovering the story behind the brands, meeting the creators themselves to unearth where inspiration really begins,” says marketing manager, Emma Radford. (Read Interiors Addict’s interview with maker TJ Guzzardi).
Bonnie and NeilAURA by Tracie Ellis
Life Instyle Melbourne promises to provide inspiration, a hub of design activity and a place to hunt for the latest trends and coveted brands. Following the success of Life Instyle Sydney, they welcome new Style Lab host, Melbourne-based paper artist and stylist, Marsha Golemac. Marsha’s known for her inspiring paper installations and impeccable styling, featured in Est and Real Living magazines.
Ahoy TraderKate and Kate
“Life Instyle continues to be the top destination for Australia’s most innovative brands and retailers. Unique to this year we will unveil a new and breathtaking set of initiatives, including our Meet Your Makers studio, bringing together key artisans and designers in a live workshop experience; plus our Conversation Series will feature a stellar line up of Q&A seminars from some of the most sought after industry experts,” Emma adds.
DesignByThem
Artisans and designers will collaborate to showcase the very best in contemporary design via First Instyle – an exhibition which celebrates emerging design professionals of home, lifestyle, kids and baby products. Running alongside Life Instyle is Kids Instyle, showcasing babies and children’s fashion, accessories and homewares.
Visitors can expect to source from premium brands including Bonnie and Neil, Ahoy Trader, AURA by Tracie Ellis, Design by Them, Bison Home, Kate & Kate and Paper Empire.
Bison Home
Life Instyle and Kids Instyle are Australia’s destination for style and design and an opportunity to explore the irresistible world of the finest and most distinct products available worldwide. Registrations are still open to Australian and international retailers and buyers to attend.
Paper artist and creative designer Marsha Golemac will join Melbourne’s Life Instyle this year as the host of Style Lab.
Style Lab is an interactive display, which using the latest trends and design-led products, sees its host create a series of changing scenes made live each morning of the event. With an eye for straight lines, striking colours, simplicity and shape, Marsha is a prime choice, having created installations for the likes of Gorman, Incu, Megan Park, Kate & Kate and Uuashmama.
A stationary and homewares product developer by trade, Marsha spent many years working at kikki.K before going freelance. She now teaches paper artistry at Megan Morton’s The School and works in all design realms from interior styling to photography.
Life Instyle Melbourne 2014 is being held at the Royal Exhibition Building from 31 July – 3 August. Register online now.
Life Instyle has announced Mr Jason Grant as the latest stylist it is partnering with on its Style Lab concept, following successful collaborations with Cool Edie’s and Greenhouse Interiors.
StyleLab sees stylists create live installations at the trade fair using exhibitors’ wares, allowing visitors to watch a ‘set’ come together for themselves and then watch it transformed into something totally different the next day.
Can you believe this was my first ever visit to Life Instyle? It definitely has a very different, more boutique feel than the other trade fairs and I really enjoyed it. Despite skipping most of Kids Instyle (not my bag) there were still plenty of beautiful wares to look at. Here are a few of my favourites.
My favourite stand belonged to Mrs Darcy (originally of Ada & Darcy fame). I love Kellie Collis’ colourful designs. There were plenty of new things, like gold chevron cushions (just when you think you’ve seen enough chevron you realise you need some gold chevron in your life!), gorgeous girly robes, hand creams and candles. Her floral textiles are just beautiful.
I also stopped by my favourite Voyager Candles’ stand for a sniff, went nuts over the paper goods at Bespoke Letterpress, admired the new Cool Edie’s paint colours at the Murobond stand and fell in love with everything at Bonnie and Neil (gorgeous new bed linen and ceramics mean even more places to use their gorgeous and colourful designs in your home).
I’m beyond excited about the latest initiative from Life Instyle. Style Lab isa new interactive concept, in collaboration with Jane Frosh and Lucy Weight of styling house, Cool Edie’s. I love those two and their work!
The concept will be unveiled during the trade fair’s first event of 2013, held at Sydney’s Royal Hall of Industries & Hordern Pavilion from 21-to-24 February.
Style Lab will explore the elements of style and creativity through a series of changing scenes, designed and created live each morning by Jane and Lucy. “The importance of creativity and style has always been at the heart of our events,” says exhibition manager, Amelia Coote-Harris. “We’re excited to introduce an interactive element this year and to be teaming up with the Cool Edie’s team, who share our passion and vision.”
