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Recipes

Foodie Friday: The Ultimate Cheese Platter!

If cooking doesn’t come naturally to you, or you don’t feel confident in the kitchen, or are short on time, or just prefer to expend your energy on the tabletop styling instead of the stovetop, or if all of the above apply, then the sentence “come round for a little wine and cheese” was made for you. After all, cheese is always a good idea! And forget the rulebook, just go with what works for you: serve it as a starter to whet the appetite, or as a pre-dessert indulgence, or just give it the attention it warrants and make it the focus of your evening.

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Serious aficionados will tell you that spring is the very best season for cheese – it’s when the flavours are at their most mild and delicate, thanks to the animals’ diet of tender greens. Not all of us are lucky enough to be able to buy cheese so fresh and seasonal, but you can still create a sensational cheese plate with a little guidance from Williams-Sonoma.

Which cheese to choose and how many is too many?

You can serve one carefully chosen cheese and let its extraordinary qualities shine, but in general, an assortment of three cheeses offers variety without overwhelming guests. When making your selections, diversity can be created in different ways: cheese age or type (one bloomy rind, one semi-firm, one blue); milk type (one cow’s milk, one goat’s milk, one sheep’s milk); country of origin (one French, one Spanish, one English); or even locale (such as three from the Yarra Valley). Ultimately, you’ll want a range of flavours and textures, from creamy and buttery to crumbly and salty, and a mix of shapes and colours.

Storing & Serving

Cheeses are best freshly cut from the wheel, so where possible avoid buying pre-wrapped pieces. Storage is always a balancing act; cheese must “breathe” or release moisture, but it also needs to stay moist and not dry out. Whenever possible, buy cheeses on the day of serving and keep the wedges at cool room temperature on a board or under a glass dome. When refrigerating, ditch the plastic wrap in favour of waxed paper.

Always let cheese come to room temperature before eating it. This may take up to a couple of hours. Arrange the pieces so that they are easy to cut, such as laying a wedge on its side. Consider making the first cut yourself, as a guide, slicing so that each piece will have a little bit of rind. This helps avoid an empty chunk of rind at the end of serving.

Accompaniments

Choose accompaniments to match the cheese, season, and occasion, keeping flavour and texture in mind. Chutneys, jams, or tapenades are all delicious, even served straight from their small jars. Or try sweet sides like honeycomb or fresh, dried or candied fruits; or salty bites, such as olives, salumi or nuts. Always have plenty of fresh baguette slices or rustic crackers alongside.

Styling Tips

It’s really all about great flat surfaces that encourage guests to dig in, again and again. Marble and slate keep the cheese and fruit cool during service, while wood’s natural warmth enhances the cutting experience. A mix of all three looks gorgeous, too! Leave plenty of space in and around the cheeses, accompaniments and the edge of the board so things don’t get too messy. And give each cheese its own knife: rounded knives are best for spreading luscious, creamy cheeses, and sharp knives are ideal for cutting hard aged cheeses. A cheese knife with tines is perfect for transferring slices to plates. Cheese markers are a thoughtful addition, making each variety seem that little bit more special. A final stylist’s flourish? Edible leaves and even a scattering of edible spring flowers will really bring your display to life.

Still in need of specifics? Try this inspired spring pairing.

Spring Cheese Plate with Apricots and Almonds

Ingredients

180-250 g fresh goat’s milk cheese

180-250 g hard sheep’s milk cheese such as Pecorino pepato or Truffle Pecorino

180-250 g semi-firm cow’s milk cheese such as Toma

2 apricots or peaches, thinly sliced

½ cup (90 g) natural or roasted Australian almonds

To serve:

About 2 hours before serving, remove the cheeses from the refrigerator, unwrap them, and allow them to come to room temperature. When ready to serve, arrange the cheeses, apricot slices, and almonds on a cutting board, marble slab, or platter. Include a spreader for the soft cheeses and a paring knife for each of the other cheeses. Serve with baguette rounds, thin slices of rye bread or crackers. Serves 4-6.

–Head to Williams-Sonoma for lots more foodie (and cheese-related) inspiration, or book yourself into a cooking class in their Bondi Junction Cooking School.

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Recipes

Foodie Friday: Popcorn chicken with basil by Adam Liaw

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This recipe is brought to you by Williams-Sonoma

It’s a common misconception that Asian cooking at home requires a high level of skill, masses of hard-to-source ingredients and tonnes of time. According to TV presenter, author and cook (plus our favourite MasterChef Australia winner) Adam Liaw, the road to delicious Asian meals at home is a short and simple one – even for less confident cooks.

Speaking of cooks in need of confidence (is this you?), Williams-Sonoma is hosting an exclusive cooking class with Adam in its Sydney Cooking School on Tuesday 6 October and is giving you the chance to win a place for yourself (read how at the end of this recipe). The recipes featured in the class, along with this one, come from Adam’s new book, Adam Liaw’s Asian Cookery School, released this week.

Popcorn step 4 fin_1

Also known as yan su ji, popcorn chicken is a popular street food in Taipei and, as Adam says, once you try it you’ll see why. The crunchy texture of the sweet potato flour turns the chicken into incredibly moreish, easy-to-snack fast food, Taiwanese-style.

Styling Tip: Serve your chicken popcorn in a deep, narrow vessel lined with parchment or baking paper for an ultra-glam take on a fried chicken bucket. It’s not just about cute looks, either: a deep and narrow bowl helps to keep the chicken hot for longer while the paper helps absorb any excess oil.

Ingredients

  • 600g boneless chicken thigh fillets, preferably skin-on, cut into 3cm pieces
  • 3 cloves garlic, peeled and minced
  • 1 tsp grated ginger
  • 1 tbsp soy sauce
  • 1 tbsp Shaoxing wine
  • 2 tsp sugar
  • ½ tsp Chinese five spice powder
  • 1 cup sweet potato flour
  • 2 litres oil, for deep-frying
  • 1 cup loosely packed Thai basil leaves
  • Spiced salt
  • 1 tbsp salt
  • ¼ tsp Chinese five spice powder
  • ¼ tsp white pepper
  • A pinch chilli powder

Method

1. Combine the chicken with the garlic, ginger, soy sauce, Shaoxing wine, sugar and five spice powder and set aside to marinate for at least 10 minutes.

2. Coat the chicken pieces in the sweet potato flour and shake off any excess.

3. Heat the oil in a wok or saucepan. When the oil reaches 150°C, scatter the basil leaves into the wok and stir for about 20 seconds, or until the basil turns translucent. Remove the basil from the wok and drain on absorbent paper.

4. Increase the heat of the oil to 170°C and fry the chicken in batches for about 3 minutes, or until golden brown and cooked through, regularly skimming any floating flour bits from the oil.

5. For the spiced salt, mix the ingredients together and toast in a dry frypan over low–medium heat for 2 minutes, or until fragrant. Toss the chicken with the fried basil leaves and season with a good pinch of the spice salt.

Serve immediately. Serves 2–4.

Notes

Sweet potato flour is sometimes sold as ‘tapioca flour’. It’s available from Asian grocers. The Taiwanese variety is a coarse-textured but light flour that gives the characteristic crumbly texture to this dish. You could substitute cornflour or rice flour but it won’t quite be the same.

When deep-frying, skimming oil is a really important step that many people overlook. It preserves the oil by keeping it clear, and stops burnt flavours creeping in to later batches.

Head here for your chance to win a place in Adam’s exclusive cooking class at Williams-Sonoma’s Bondi Junction Cooking School.

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Recipes

Foodie Friday: Strawberry Shortcakes

foodie friday logo

This week’s recipe comes from Williams Sonoma

So last week was all about an easy savoury brunch treat, but by all means, don’t stop there! Make use of the crazy abundance of strawberries to be found at the farmers’ markets and in supermarkets right now (you’ve noticed that too, right?) and delight your family and friends with a colourful, delicious end to your brunch.

Strawberries are widely available year-round, but are at their juiciest and sweetest from September to January. Don’t be too tempted by impressive size: the sweetest, most fragrant strawberries are often the smallest, and they’re the ones that work best in this recipe. Of course, you should choose berries with bright, fresh green caps and avoid any that are tinged with white or bruised. It’s also best to wash them close to when you plan to eat them. Store them in the refrigerator until then.

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Styling tip:

Isn’t strawberry shortcake the most charming name for such a classic brunch treat? And what could be more enticing than laying out a delectable, colourful spread for guests to assemble their very own strawberry shortcakes? Create an interactive workstation by presenting all the individual ingredients right on the table. Serve the shortcakes straight from their cooling rack – preferably still a little warm. Give the strawberries their own bowl (try a black or white one to really make the red fruit pop), add a mismatched bowl or repurposed jam jar for the cream. Stack up the serving bowls, napkins and cutlery, then switch on the kettle again – it’s time for another round of tea.

Ingredients

For the dough:

  • 2 cups (300g) plain flour
  • ¼ cup (60g) caster sugar
  • 1 tbsp baking powder
  • ½ tsp salt
  • 125 g cold butter, cut into 1 cm pieces
  • 1 egg
  • 1/3 cup (80ml) thickened cream, plus more as needed
  • 2 tbsp demerara sugar

For the filling:

  • 500 g (about 2 punnets) strawberries, hulled and sliced
  • 3 tbsp caster sugar
  • Whipped thickened cream for serving

Method

Preheat the oven to 220°C. Line a large rimmed baking tray with parchment paper or baking paper.

In a bowl, using a fork, stir together the flour, caster sugar, baking powder and salt. Add the butter and toss it well to coat with the flour mixture. Using a pastry blender or 2 knives, cut in the butter just until the mixture forms large, coarse crumbs the size of small peas. In a small bowl, whisk together the egg and the 1/3 cup (80 ml) cream until blended. Pour the egg mixture over the flour mixture and mix with a rubber spatula just until moistened. Add additional cream, 1 tablespoon at a time, as needed to form a soft dough that is wet enough to be dropped from a spoon.

Using a large spoon, drop the dough onto the prepared baking tray in mounds about 7 cm wide and about 2 cm high, spacing them 2.5 cm apart. You should have about 8 shortcakes. Brush the tops of the shortcakes with 1-2 tablespoons cream and sprinkle with the demerara sugar. Bake until the shortcakes are firm to the touch and golden-brown, 12-15 minutes.

While the shortcakes are baking, prepare the filling. In a bowl, using a fork, crush 1 cup (125 g) of the berries. Add the remaining berries and the caster sugar, mix well, and set aside. Transfer the shortcakes from the baking tray to a wire rack and let cool for 15 minutes.

To serve, split the warm shortcakes horizontally and place the bottom half of each, cut side up, on a shallow bowl. Spoon the berries on top, dividing them evenly. Top each with some whipped cream. Cover with the shortcake tops and serve right away. Serves 8.

–This recipe is adapted from one in the Williams-Sonoma cookbook Bake Good Things. Head to Williams-Sonoma for lots more foodie inspiration, or book yourself into a cooking class at their Bondi Junction Cooking School.

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Dining Kitchens Recipes

Foodie Friday: Spring veggie tart recipe

foodie friday logo

Welcome to our new series, Foodie Friday! Pop in each week for our latest easy and  delicious recipe. Today’s is from our friends at Williams-Sonoma.

Free for brunch this weekend? Try this easy Spring Veggie Tart.

Why not lift your brunch game this weekend by gathering a few friends at home and celebrating the new season’s bounty? Cafés are great, but don’t overlook the virtues of entertaining at home – especially when you’ve got little ones in tow. This easy, versatile tart base is easy to load with whatever vegetables are stacked highest at the farmers’ market. Here, it’s elegant leeks and vibrant spring asparagus paired with pungent Fontina. Fontina is an Italian cheese with a delicious strong flavour that melts brilliantly. It’s available at most supermarkets and delicatessens, but if you can’t find it you could easily substitute Gruyère or provolone. Serve the tart warm from the oven with the usual brekkie sides, such as roasted baby tomatoes, mushrooms, bacon and great coffee (Champagne cocktails optional).

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Styling tip: give your tart an extra glamorous edge by presenting it the same way the best food stylists do. Bring it to the table pre-cut on a generous, rustic chopping board lined with a piece of parchment or baking paper. Simple and chic. Just beware that your guests might show up again next week!

Ingredients

  • 1 sheet frozen puff pastry, about 250 g, thawed
  • 1 cup (125 g) grated Fontina
  • 15-20 thin asparagus spears, ends trimmed (thicker spears halved lengthwise)
  • 1 small leek, white part only, halved and thinly sliced
  • 2 eggs
  • 1/4 cup (60 ml) full-cream milk
  • Salt and freshly ground pepper

Method

Preheat the oven to 200°C. Line a baking tray with parchment paper. Lay the puff pastry on the prepared tray. Fold over the sides to make a 2.5 cm rim, overlapping the pastry at the corners and pressing it lightly. Inside the rim, prick the pastry all over with a fork.

Sprinkle half of the cheese over the bottom of the pastry inside the rim. Top with the asparagus, laying the spears vertically in a row from one side of the pastry to the other. Sprinkle the leeks over the asparagus. Bake for 15 minutes.

Meanwhile, in a bowl, beat the eggs, milk, 1/2 tsp salt and several grinds of pepper until well combined. Remove the pastry from the oven. Pour the egg mixture evenly over the asparagus and leeks and sprinkle on the remaining cheese. Bake until the pastry is puffed and golden brown, about 10 minutes. Let the tart stand for 10 minutes before serving. Serves 4.

This recipe is adapted from one in the Vegetable of the Day Cookbook by Kate McMillan. Head to Williams-Sonoma for lots more recipe inspiration, or book yourself into a cooking class in the stunning marble-clad Bondi Junction Cooking School!

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Furniture Homewares

Pottery Barn, Pottery Barn Kids and West Elm are coming to Brisbane and Perth!

Those who call Brisbane and Perth home, listen up! North American retail giant, Williams-Sonoma, Inc., will be opening six additional stores later this year.

APL PHOTOGRAPHY - www.aplphotography.com.au

Opening on Hay Street in Perth and in Fortitude Valley, Brisbane, the locations will see the three home furnishings brands: Pottery Barn, Pottery Barn Kids and West Elm, showcased together via inter-connecting stores.

APL PHOTOGRAPHY - www.aplphotography.com.au

Providing signature services including the free in-home design service (where customers can consult with design specialists at no charge), the unique in-store experience will offer outstanding customer service to a growing Australian audience.

APL PHOTOGRAPHY - www.aplphotography.com.au

Williams-Sonoma, Inc. opened its first Australian stores of Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm in May 2013 and currently operates 13 stores in the following locations: Oxford Street Mall, Bondi Junction; Chatswood Chase; Chadstone Shopping Centre and Chapel Street, South Yarra. All four brands ship across Australia via their online stores: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm.

Photography by APL PHOTOGRAPHY

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Designers The Block

Photos: Our Easy Luxury event with Darren Palmer at West Elm

Photography by Alex Jackson

We had a lovely time at our latest reader event with Darren Palmer at West Elm Bondi last week. Please click on the below images to see them larger.

There was a large queue of people getting The Block judge’s book, Easy Luxury, signed by the author himself. Some kept theirs while others put them aside for Christmas presents! We then had our usual vignette styling challenge, with one reader, Jess, winning a box of goodies from West Elm.

Huge thanks to Darren and Murdoch Books, the team at West Elm, Williams-Sonoma for the catering (especially the legendary peppermint bark and chilled mulled wine!) and all the readers who attended.

To be first to know about our next event, please make sure you’re signed up to our newsletter. The next 7 Vignettes Instagram challenge starts on Monday 1 December. We’re giving away a $50 voucher every day for seven days, as well as one overall winner prize of $250, thanks to our sponsor Domayne.

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Furniture Homewares

First pix: New West Elm and Pottery Barn in Chatswood

As a north of the bridge girl and West Elm’s biggest fan (or so I tell myself) I am beyond excited that West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma all opened their doors in Sydney’s Chatswood Chase yesterday and I have some of the very first photos to share with you.

West Elm:

Pottery Barn:

I chatted to Michelle Hummel, vice president of global merchandising for the Pottery Barn brands, who was over from the States for the opening. She told me Australians have well and truly embraced the mega brands, owned by Williams-Sonoma Inc: “There’s a lot of similarity between the American and Australian lifestyle in that we all love to entertain and decorate our homes. Australians have really embraced our stores and our products, which are designed in house and exclusive to us, and this has certainly impacted our decision to open more stores.”

The first four stores opened in Bondi Junction, followed by Chapel Street in Melbourne and now Chatswood. All four will also open at the Chadstone shopping centre in Melbourne later this year.

Michelle said it was exciting to see the brands living and breathing so far from home. “We spent a lot of time learning the local market before we opened and we are thrilled to be a part of the energy and style this area is so well known for. We are always exploring opportunities to expand our business further in Australia. Our Chadstone stores will be especially unique in that they are the first store globally where all the brands are inter-connected, allowing shoppers to move freely between stores without having to exit into the mall.”

Pottery Barn's Michelle Hummel
Pottery Barn’s Michelle Hummel

While a lot of research has gone into the Australian market, the shopping experience has not been too “Australianised” with the goal to provide similar products to the American stores but on a seasonally relevant timetable. “We aim to recreate the high level of customer service and inspiring in-store experience we are known for in North America,” Michelle says. “We also love connecting with what’s culturally relevant to our Australian customers through collaborating with local brands and artists. For example, when we opened our West Elm store in Bondi Junction, we worked with artists Maricor and Maricar Manolo to design a bespoke tote bag. We did the same with Bonnie and Neil when we opened the West Elm store in Chapel Street.”

They’re partnering with Gelato Messina at this week’s openings, with celebrations and free ice cream continuing into the weekend.

In terms of what the retailers are offering our marketplace that wasn’t here before, Michelle says their exclusive product is what makes them unique. “Almost all of our products for Pottery Barn, Pottery Barn Kids and West Elm are designed in house by our product development teams who travel the world in search of inspiration and trends. At Williams-Sonoma, we offer a mix of carefully curated and exclusive products that bring people together around food. Our service offering is very compelling too with special resources like free design services.

“Store experience is another point of differentiation. From inspiring displays to hiring associates who are truly excited by interior design and entertaining at home, we’re able to deliver a great level of service to customers. We’re also able to offer shoppers depth and variety by situating all four brands near each other in Chatswood Chase and under the same roof at Bondi Junction. There’s something for everyone!”

Pottery Barn Kids:

Williams-Sonoma:

If you’re not in NSW or VIC, you can shop online at West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma.

I’m doing a Q&A with stylist Jason Grant at his book signing at West Elm Chatswood this Saturday from 12 noon until 2pm. Come along and say hi! More details.

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Competitions Styling

The winner of August 2014 7 Vignettes

Oh my giddy aunt, what a week! More gorgeousness than you could shake a stick at! And it was all the more overwhelming because I was in Berlin with the most pitiful wifi for four days (think standing on one leg in the corner of a bedroom that wasn’t mine at the right time of day and I might get lucky enough to refresh my Instagram feed)! When I got back to London, I caught up on the visual feast and seeing it all there in one place made me realise just how talented and amazing you all are!

Bronwpaperlemon: Vintage
Bronwpaperlemon: Vintage

Anyway, there must be a winner, and this month Chantal Brady, social media manager for Williams Sonoma Australia, did the honours. Hand on heart, I would have chosen exactly the same person this time around: brownpaperlemon. Nikki wins the $300 West Elm voucher. Aren’t these images just stunning? They’re so beautiful they make me feel a bit emotional!

Brownpaperlemon: craft
Brownpaperlemon: Unique

Chantal said: “This collection of vignettes really stood out for me because of the way it captured movement. Each vignette appears as if it’s been caught in motion – just beautiful!”

Brownpaperlemon: craft
Brownpaperlemon: Craft

West Elm sponsored this month’s challenge to celebrate the upcoming opening of their second Sydney store in Chatswood Chase. They were generous enough to also offer two $100 vouchers for runners-up and those lucky people are madebyciel (“I loved the simplicity of these vignettes and the confident use of negative space.”) and sarahjanehenry (“At West Elm, we’re all suckers for furry friends, so these vignettes definitely caught my attention – not just the cute face but the consistency in tone and texture across each photo.”).

Brownpaperlemon: Organic
Brownpaperlemon: Organic
Brownpaperlemon: Collector
Brownpaperlemon: Collector
Brownpaperlemon: Nurture
Brownpaperlemon: Nurture

Well done everyone! Winners should contact us with their mailing address to claim their vouchers.

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Homewares Styling

Meet Sibella Court, Megan Morton and more at West Elm event this Saturday

Meet interiors heavyweights Sibella Court, Megan Morton, Robyn Holt, Cameron Kimber and Marco Meneguzzi and learn their secrets to seasonal styling and entertaining at a free event in Bondi Junction this Saturday 29 March. 

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Megan Morton

You can ask your favourite expert stylemakers for their secrets to creating the perfect Easter table or seasonal vignette! The top Australian designers and stylists will use their unique flair to transform a corner of Pottery Barn, Pottery Barn Kids, Williams-Sonoma and West Elm.

11am to 11.30am: Sibella Court styles West Elm

12pm to 12.30pm: Cameron Kimber styles Williams-Sonoma

1.30pm to 2pm: Marco Meneguzzi styles Pottery Barn

3pm to 3.30pm: Megan Morton styles Pottery Barn Kids

Each session will be hosted by the wonderful Robyn Holt.

Enjoy light refreshments and Easter-themed treats in store and view the Easter and new-season Autumn collections. All four stores are next to each other in The Exchange Building, Bondi Junction.

Book your free ticket online.

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Homewares

West Elm, Pottery Barn and Williams-Sonoma launch their Autumn-Easter collections

Last week, I visited the West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma stores in Bondi to preview their impressive Autumn-Easter Collections.

I haven’t done much for Easter since I was a young child, when egg hunts and chocolate food comas were the activities of the day. Yet after seeing these Easter collections, I’m pretty keen for an Easter tea party (adults can do them too, right?) and if you have a child with a birthday coming up, please make this their party theme!

 

The collections aren’t just full of Easter goodies; West Elm in particular has some beautiful Autumn pieces ready to brighten up your home in preparation for the impending winter season. Timber furniture, chunky knit throws, wool rugs and plush cushions are very much a theme and one must not forget my all time favourite West Elm piece, the rose gold cutlery set. So good.

 

All items can be purchased online (West ElmPottery Barn, Pottery Barn Kids, Williams Sonoma) or in store at 466-72, Oxford Street, Bondi Junction.

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Competitions

The winner of 7 Vignettes February 2014

Congratulations, Heidi O’Rourke (otherwise known — on Instagram — as @mozsas)! Her vignettes were judged as the best by Williams Sonoma Inc’s director of visual merchandising, Paul Giannangeli.

Day 7: hearts
Day 7: hearts

He said: “I really enjoyed the vignettes by @mozsas – each photo was able to stand on its own and was strongly tied in to each day’s theme, and yet they all evoked the same warmth.”

My personal favourite of hers was the day 7 entry for ‘hearts’ (above) which looks like it belongs on the pages of a recipe book, don’t you think?

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Competitions

7 Vignettes February starts on Saturday: win treats from Williams Sonoma and Pottery Barn

It’s 7 Vignettes time again this Saturday and here’s the themes list. Our prize is a basket of Valentines-themed treats from Williams Sonoma, Pottery Barn and Pottery Kids to spoil yourself or the special person in your life!

7 vignettes february

The themes (above) are love (for obvious, valentines, reasons!), purple (because February’s birthstone is amethyst and birth flower is violet), water (for February’s water signs Pisces and Aquarius), handwritten (like a love letter perhaps), American (like our prize sponsor), local (at the suggestion of a 7 Vignettes fan, Bonnie, in the UK) and heart (need I say more?).

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Interiors Addict

West Elm stocks Aussie Etsy sellers in Bondi store

One of the coolest things West Elm has been doing in the States for years, is supporting and selling the work of Etsy makers and sellers. And they’ve brought that to Australia, already stocking local Etsy sellers in the new Bondi Junction store.

west elm etsy

Not many mega brands would give indie crafters and artists shelf space in their stores and I think it’s awesome! Read more about West Elm’s first Aussie Etsy partners here or visit the store.

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Interiors Addict

The day I’d been waiting for: the Pottery Barn, West Elm and Williams-Sonoma preview

So, for several months now I’ve been banging on about the Williams-Sonoma Inc big four coming to Sydney. For the uninitiated, I’m talking about Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma. I’ll be straight with you, as a non-mummy blogger, I have little interest in Pottery Barn Kids and as a less than enthusiastic cook (I’m going to make a rubbish wife!) I had minimal interest in Williams-Sonoma. Pottery Barn and West Elm however, bring that on! I know you’re fans too because posts about these stores have been consistently in my most popular for months! And at yesterday’s much anticipated preview, I was definitely not disappointed.

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West Elm is SO COOL. I have to admit it’s my favourite. Who better than creative director Vanessa Holden, a Sydney girl who made the move to NYC (who I interviewed recently) to show us round? She talked about West Elm’s trademark eclectic, global mix of pieces which you’re encouraged to mix up as you wish with your existing pieces or family heirlooms to create your own, confident style at home, with the help of their friendly and knowledgable staff.

west elm 2

west elm blue

West  Elm is young and cool but not too hipster. It’s mix and match, laidback but not too casual. I just love it. Its pieces are more apartment-appropriate than Pottery Barn’s larger furniture and well, they just look look like they belong in a warm and comfortable, trendy, young space. You do feel like your parents could equally walk in and find something which worked perfectly with their much loved pieces. It’s just that kind of range, and the range will change frequently.

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Interiors Addict

Local ecommerce websites for Pottery Barn, West Elm and Williams Sonoma launched today

This morning I was very lucky to join a group of extremely overexcited bloggers to have a look around the four new Williams Sonoma Inc stores before they open tomorrow in Bondi Junction.

For those who can’t wait until tomorrow or who aren’t in Sydney, the great news is that the local .com.au versions of their websites launched this morning. They are as follows:

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Interiors Addict

Pottery Barn and West Elm opening tomorrow!

My excitement levels are getting a little bit OFF THE CHART now! And today I’m lucky enough to be going for a look around Pottery Barn, West Elm, Pottery Barn Kids and Williams-Sonoma before they officially open their doors to the public tomorrow. Squeal!

All four stores are in Bondi’s Exchange Building. Melbourne stores will follow before the year is out and the brand is expected to expand across Australia quite quickly. Good news is you’ll be able to order online from anywhere in the country.

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Interiors Addict

Pottery Barn, West Elm and Williams-Sonoma opening on 2 May

Williams-Sonoma, Inc today officially announced that its iconic brands Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm will open to the public on Thursday 2 May 2013 at the newly constructed Exchange Building in Bondi Junction. I may have mentioned the news of these stores coming to Australia a ‘few’ times already…

An artist’s impression of how the stores will look when they open in just 17 days’ time

We are excited to announce we will open our first Australian retail stores on May 2nd,” said Laura Alber, president and chief executive officer, Williams-Sonoma, Inc. “The location at Bondi Junction gives us the opportunity to showcase all four brands together in a truly unique way. We look forward to sharing our exceptional home furnishings along with unique in-store experiences and outstanding customer service with Australian customers who want to decorate, entertain and live well.”

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Interiors Addict

Pottery Barn announces opening date of 2 May

FINALLY, there’s an official opening date for Australia’s first Pottery Barn, Pottery Barn Kids, West Elm and Williams Sonoma at Bondi Junction: 2 May. Woohoo!

Excitement is building around the new stores in Bondi Junction
Excitement is building around the new stores in Bondi Junction

Read more about the stores in my interview with West Elm creative director Vanessa Holden last month. And don’t worry Melbourne, you’re next!

Which store are YOU most excited about?