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Covet My Coffee Table: With Kristy Withers from Incy Interiors

While Incy Interiors’ Kristy Withers calls Central NSW her main base (she grew up there and moved her family back there recently), she maintains a small apartment in Sydney that she visits on a weekly basis. And it turns out, its coffee table is quite the multi-tasker!

“The coffee table at our apartment is critical as it is our dining table, homework table, kids’ play table and my desk! The apartment isn’t huge and we use it as a base for our family plus extended family to stay whilst in Sydney. As a result, all our meals are eaten around that little coffee table!” Kristy converted the apartment’s dining room into a fourth bedroom.

The coffee table itself is a West Elm number and combines a marble top with a brushed gold base. “After visiting Palm Springs last year, I developed a complete obsession with everything mid-century and I was lucky enough to be able to bring the obsession to life when decorating my Sydney apartment,” says Kristy, who makes regular business trips to Sydney where she has an Incy Interiors office as well as the store in Chatswood Chase.

Styled with a series of her favourite things, the table features a Palm Beach coconut and lime candle which is Kristy’s signature scent. “I always have one burning at home, in the office and in the store,” says Kristy.

Three books sit atop the table – ‘Things I Love’ by Megan Morton, ‘Inspired’ by Lorna Jane and an Yves Saint Laurent tome too. “Megan Morton is one of my style icons –  I couldn’t believe it when she suggested we do a collaboration together. Lorna Jane is my business hero – I love that she has taken a small business and grown it into a global company. Finally, the Yves Saint Laurent book just represents my love of fashion and design,” says Kirsty who loves styling with fresh flowers too. “On the coffee table is also a beautiful bunch of pink and white roses.  I always try to have fresh flowers, it’s my one little luxury.”

Kristy with her daughter

As for styling tips, Kristy keeps it simple and believes in three key elements: “A bunch of flowers for beauty, a stack of books to spark conversation and a decorative accent such as a mini sculpture for interest,” she says.

Shop Incy Interiors | Browse our other coffee tables

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Homewares Interviews Kids Rooms Parenting

7 working mums share their top tips for managing the juggle

Being a working mum is all kinds of things – a privilege, a challenge, a juggle – and with a baby about to turn one, I should know! What it isn’t is easy! In honour of Mother’s Day this weekend, I rounded up seven impressive women from the worlds of interiors, homewares and design to ask them how they manage to have – and do – it all!

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From L to R: Chloe Brookman, Kristy Withers, Bel Kurtz, Andrea Rembeck Kate Pascoe Squires, Tina Clark and Alison Wyatt

KATE PASCOE SQUIRES is one half of homewares brand Kate & Kate, known for their beautiful blankets, throws and towels. She is also mum to Harry (6) and Helena (4). She started Kate & Kate with her sister in law Kate Pascoe when Helena was just six months old and Harry was two.

“It was actually the perfect time to start a business,” she says. “Although we both had our hands full, there was also lots of time spent feeding, walking etc – and a desperate need to take some time for ourselves and get out of that ‘baby’ headspace. Our business started organically, so there was no pressure in the early days. We didn’t know what shape Kate & Kate was going to take, and by the time we worked that out, the kids were a little bit older and we could dedicate more time to developing our strategy.”

These days, with Harry at school and Helena in pre-school three days a week, with the help of a nanny two days a week, Kate can get four solid days of work in. “I juggle through the other three days. I like to walk Harry to school in the mornings and spend time with both kids in the afternoons, which means there is a break in my working day – but for that freedom, I am happy to then jump back into it for a few hours at night.

“We don’t have any family in Sydney, so I came to terms pretty early on that paid help is my only option and I’m cool with that. Our nanny has been with us since Helena was born and she’s part of the family. At the minute, the strategy is working!”

While she did have the dreaded mum guilt, being proactive in making changes to allow her to spend more time with the kids has alleviated this. “It makes for very busy days, but I just felt as though I was missing out on too much and we were all suffering. My new mantra is, ‘I can only do what I can do!’ I am a very proud working mum. I want my kids to have privileges, but I need them to see that you have to work for them. There isn’t a money tree out the back of the terrace!

“I also think it’s good for kids to see that the world doesn’t always revolve around them – I can’t be there every minute of every day and you know what? That’s ok. They will be ok. It’s a good life lesson.”

While self-employment brings welcome flexibility, it also brings “giant” responsibility. “The buck stops with you. It can be terrifying and empowering. There are a lot of people to keep happy too – your employees, stockists, manufacturers, media etc. We run our own business, but that doesn’t mean we’re not accountable to a lot of other people. Running your own show isn’t all love hearts and sunshine (as it may seem on Instagram) — there are amazing benefits, but get ready for a huge slog, lots of spreadsheets and time away from your family.”

Kate’s top tips: Get help. Family is always best if that’s an option, but if not, get prepared to pay for it: nanny, daycare… don’t think you can do it all by yourself. If you can afford to, outsource the jobs you don’t like or don’t find rewarding. When you are juggling a family and a business, time is precious – don’t waste it!

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ANDREA REMBECK runs kids luxury label Tutu du Monde and is mum to Alyna (11). Her daughter was actually the inspiration to start the business! “It has really grown with her, I started very small and nimble so I was able to juggle new motherhood with the challenges of a start-up and as she got older, it got easier for me to extend my work hours,” Andrea says.

Having an older child now, the juggle is a lot easier. Her husband works from home and does most of the school drop-offs and pick-ups which enables Andrea to have ‘proper’ work days. “I don’t have to pick up a lot of ‘undone’ work after-hours and on the weekend. When Alyna was younger, my husband was away overseas a lot on extended work commitments and with no relatives in Australia, I often had to juggle work, daycare, babysitters, etc. I used to work a lot at night. I had to fit it in where I could.”

There’s still the occasional bout of guilt though – mainly when she travels and can’t take Alyna with her. “However, I usually tell myself that a happy (and fulfilled) mother creates a nurturing and happy environment for her kids. I am a believer in old fashioned values and I think working sets a great example for your kids. They know it requires hard work and discipline to be a success and to fulfil one’s dreams. I don’t want my daughter to grow up and aspire to a Kardashian life.”

Andrea says it’s never too late to start your own business. “Maybe when you have young kids, it takes a little longer to get it off the ground and grow it, but with a good support network it’s possible, especially when the kids get a bit older. When Alyna was younger, I was running the business from home which helps, as you can work around nap times and you don’t have to commute. Obviously daycare and relatives can help a lot.”

Andrea’s top tips: Be organised and have a clear strategy. You don’t have endless amounts of time.

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KRISTY WITHERS runs iconic kid’s furniture and décor brand, Incy Interiors and is mum to Oscar (7) and Polly (4). It was Oscar turning two and needing a ‘big boy bed’ which sparked the business idea and she found out she was pregnant with Polly about two weeks before launching Incy. It was a very welcome surprise after multiple miscarriages and starting IVF.

With both children now in school, Kristy admits life is much easier and she employs her sister as their nanny! “She picks the kids up from school and will take them home, do homework and have a bath. This is amazing as it means that when we get home we just hang out and have quality time together.”

When the kids were younger and Kristy was working night and day, she had more than her share of mum guilt. “It absolutely broke my heart that I missed Polly’s first day of pre-kinder because I was in the US at a tradeshow. Polly of course didn’t bat an eyelid but I am still not over it!

“I love that when Polly plays ‘pretend’ she is ‘working’. I want her to know that she too can be successful and doesn’t need to rely on anyone else. Both my husband and I have our own businesses and we work long hours. Our children understand that they have things other kids don’t because mum and dad work hard. Self employment is certainly a hard road as you need to be available to both your family and your business 24 hours a day and there is no one else to pick up the slack.” Being a mum should never put you off following your dream though: “Having children will only make you more organised and more ruthless with your time, which is a good thing.”

Kristy’s top tips: Divide your time. Whilst working from home I felt permanently guilty – if I was working I felt like I should be with the kids and if I was with the kids I felt bad for not working. I also just worked around the clock and felt like I didn’t get a break. The day that I got a separate office and started working specific office hours was the day I got my life back. Now I go to work from 9 to 5 and I try to limit any work that I take home so that when I am home I am present. If you are spending quality time with your children, the mum guilt definitely lessens!

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ALISON WYATT runs Hepburn Hardware, an online store selling knobs and handles. She’s also mum to Zara (6) and Oliver (4). She started the business when she was on maternity leave with Oliver and Zara was 2. “I could see, in our situation, that working a normal 9 to 5 wasn’t going to work when our kids were at school. Zara was starting school in two years’ time so I had to make it happen within that timeframe. Fortunately it did.”

When the kids were small, Alison used childcare as she was still working her job in the city and running Hepburn Hardware by night. “Once Hepburn had enough traction, I left my city job, cut back their childcare hours and worked when they were asleep. It was busy at the time juggling two jobs and two small children, but it was a small price to pay for the balance we have now. These days I just work when they’re at school or kindy. My husband is also a shift worker and occasionally has days off during the week to do the school run etc. while I work.

“I wasn’t really into my city job and it made me feel guilty being away from my kids for something I wasn’t passionate about. Leaving your child in tears at daycare isn’t a great way for your family to start the day. Now I work when they’re at school/kindy or asleep. Separating work time from family time has been the lynchpin, because if I try to combine them, I end up doing both badly. I tick the business along in the school holidays, so I can spend as much time with them and then ramp it back up during term time. I’m also able to drop them off and pick them up from school every day, which has also been a guilt saver.”

Showing your kids you have drive, determination and commitment is a great lesson, according to Alison, who says her own parents set a really good example for her. “Allowing my kids to see you can have an enjoyable working life, in a less generic way, will hopefully open their minds to the possibilities out there. Your outlook on work can have a big effect on your outlook on life, so I’m keen to show my kids a positive one.”

Wanting more flexibility was a big motivator for her to start the business in the first place. “It’s a lot more work involved when you’re out on your own, but you can do it around whatever your family is up to. I’ve never worked harder in my life but I’m spending the most time I’ve ever had with my kids.”

Alison’s not the first in her circle of friends to have started a business after becoming a mum. “We’re all doing very different things but use each other as sounding boards for ideas and problems. I found working on my own challenging, as I have always preferred to work with a team, so having a good network of women me has given me amazing support. I couldn’t have done it without them.”

Alison’s top tips: Lists are my biggest saviour. I use an app called Evernote on my phone. It’s a great way to get whatever is in my head down onto an easily accessible platform. Then when I get a chance to do some work, I can do it fast and efficiently. At the end of each night, I add what I need to do the next day, so I don’t go to bed thinking about it.

CHLOE BROOKMAN is one half of children’s furniture and homewares business, Olli Ella and mum to Tennyson (6), Arlo (4) and baby Nell (pictured). “When I started Olli Ella I had just had my first child, who was 10 months. Olli Ella was absolutely inspired by motherhood, and to this day it affects the products that we design and produce.”

If you’d asked her how she balances motherhood and business before Nell came along, Chloe would have told you that she works during school hours, and tries to be as effective as she can in that time. “These days, though it’s done mainly through an iPhone, during feeds. “I haven’t quite figured out how to navigate the balance of work and family with three little ones but it’s early days still and I’m sure we will get there!”

She’s managing to put things in perspective when it comes to feeling guilty about being a working mum. “I had a real moment a couple of weeks ago when, after picking the boys up from school, I found myself shut in our room with an unsettled baby girl, I knew that my boys needed me, I had a mountain of emails to troll through (it wasn’t going to happen any time soon) and I hadn’t started on dinner. I felt like I was falling short, that my little boys were suffering because I had spread myself too thin. And then I had this thought; I thought to myself that when I look back on my own childhood it is more of a feeling, than remembering specific days. I thought that with my kids, sure there were going to be days when their mama was far less than perfect, days where I couldn’t play with them as much as I wanted to, or forgot to help with homework, or lost my temper quicker than the situation deserved. But it’s the foundation that counts, that their home is full of love, play and music. And that I am a great mother most of the time, and to forgive myself the moments when I do fall short. Because hey, we are human!”

More than setting the example of being successful, Chloe wants to show her kids that you can love what you do for work. And as for thinking you’ve left it too late to start your own thing after you’ve had kids, Chloe says it’s the best time to do! “Something happens after having a baby, it’s sort of a shift in perspective that makes you re-evaluate everything. Things that were important to you before, might not be so anymore, and things that you never imagined would be of interest or concern to you, suddenly are. There’s a joke in my family that after every baby I have made a major life decision. After my first baby I started Olli Ella, immediately after my second we moved from London to Sydney, and now with Nell we have just opened a third office in Los Angeles. It’s never too late to start a business and sometimes taking time away from your job, like for example, on maternity leave, is the perfect time to incubate and hatch a new venture.”

Chloe’s top tips: Have a sense of humour, wine, and embrace the chaos because it is crazy and awesome. These are undoubtedly the greatest of times.

TINA CLARK started luxury wardrobe storage brand Sagitine and is mum to Sabine (6) and Gisele (3), also known as Gigi. The business name is a combination of hers and her daughters’ names. Wanting to be at home with her girls more spurred former trader Tina on to start her business.

As a single mum, she has a full-time, live-in nanny. “I realised early on that I couldn’t manage on my own. Sabine is at school now and Gigi is at daycare three days a week. Working from home is a bit of a struggle on the two days when Gigi is at home.”

Of all the women we interviewed, she’s the only one who says she doesn’t suffer from mum guilt. “I always think I’m doing the best I can and that will be ok! I sometimes get the dad guilt and worry that my kids will get angry with me when they get older as both their dads are donors. But I think it’s very important for kids to see their mothers work as it creates ambition, drive and independence.”

When Tina worked as a trader she couldn’t even get time off to take Sabine to her first day of daycare. “It was just impossible! This gives me the flexibility to work at my own pace and be actively involved in dropping off and picking up my children when I need to.”

Perhaps feeling the pressure to provide more as a single parent, Tina warns to be careful about the finances and the time it will take to become profitable. “Let’s just say I was a little naive in hindsight about the realities of setting up a manufacturing business.”

Tina’s top tips: Keep smiling and don’t worry too much if the house is a mess! Try not to feel guilty about missing out on events at school as it’s impossible to do everything. Best to commit to a handful of things that you can 100% dedicate yourself to and do them well.

BEL KURTZ runs Petite Vintage Interiors and is mum to Holly (5) and Asher (3). She started the business when her second was just six months old. “After being on maternity leave for over two years, I definitely had a desire to focus my attention on something else in addition to my small people. At the start, I was able to easily fit the work hours required around the girls but as the business grew I went from working in nap times and evenings, which was quite manageable, to working through the day with them at home. This became more challenging as they grew older and gave up their naps! It was really hard to take client calls with two screaming kids in the background but I look back on that time and smile because I was able to indulge my passion for design while staying home with my daughters.”

Now Holly has started school and Asher is at kinder three days a week, she has more child-free hours. “But the time between school drop off and pick up would have to be the shortest hours in the day! My husband pitches in around the house in the afternoons between 4pm and 7pm for dinner and homework and then I’m back in the office most evenings after the girls have gone to bed. I always have my phone on me so if we have after school activities that leave me sitting in the car for extended periods, I can get onto emails.”

Bel accepts the mum guilt as being quite normal, particularly if you feel like your business is pulling you away from your family. “It helps to have a supportive partner with a flexible job who can be there if you can’t, or even grandparents who might be able to attend events that you’re unable to get to due to work commitments. The best thing I can do is admit to myself that I’m doing my best to juggle everything and I just can’t do it all. When things are a little quieter on the work front I try to attend as many events as possible so I don’t feel like we’re missing out so much.”

Bel watched her mum work hard in her own business and says it taught her she could chase any dream she had. “Hard work and determination do pay off and I think that’s a great example for our daughters.” When it comes to starting your own business, she says you just have to start! “Set a small goal and just squeeze in every spare minute that you have to try to reach it. It might be something as small as selling 10 products or getting 500 followers on Instagram! Don’t be too hard on yourself and don’t measure your success on the success of others. Small wins lead to bigger things!”

Bel’s top tips: Prioritise your own health first. Have a family planner that includes your intended work hours for the week with dedicated family time. I always make sure I have 45 minutes with the girls before bed for stories and cuddles. Build a great support network of trusted babysitters, you never know when you might need them. You don’t have to say yes to everything, on the work front and the family front. If you can, outsource.

Photography: Susan Papazian

HAPPY MOTHER’S DAY TO ALL OUR MUM READERS! WHETHER YOU RUN A BUSINESS OR NOT, YOU’RE A SUPERSTAR!

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Art Designers Furniture Homewares Interviews Styling The Block

Our 10 best interviews from the heartfelt to the hilarious

After two years and over 1,000 articles(!), my time at Interiors Addict has come to end. It truly is bittersweet. To think I started as the editorial assistant, still at uni, working one day a week and feeling very out of my comfort zone… and now I’m here, the outgoing features editor, off to tackle the big bad world as a news producer at Sky News. Goodbye cushions, hello current affairs, business and politics (wish me luck!). 

So to mark my departure, I thought I’d do one more list post. Below, I’ve put together my favourite interviews, from the motivational and heartfelt to the hilarious and oh so juicy.

Maisie Callcott is one inspiring teenager. Starting her business at the mere age of 12, the now 16-year-old runs Maypole Design, an online business selling wall hangings, rope-based jewellery and accessories and clay bowls. They’re beautiful and crazy affordable.

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Now this was one interview I was quite nervous about. I made Jen read it and then re-read it again. After all, you can’t have any grammatical errors in an article about the editor-in-chief of Vogue Living, Neale Whitaker! He talked all things The Block, life in magazine-world and his many varied inspirations.

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I had the fortune of interviewing Shaynna Blaze on more than one occasion, but this interview was certainly my favourite. As a Block judge, resident designer on Selling Houses Australia, author and so much more, Shaynna got very honest as she opened up about her favourite contestants, copping flak and how she juggles it all.

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What a life Jeff Leatham has led! As the go-to florist to the stars, he’s designed floral arrangements for some of Hollywood’s biggest celebrities and his stories, unsurprisingly, are juicy!

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There’s nothing quite like a story where someone loses it all but bounces back stronger and better than ever. It makes for some good motivational reading and the story of Claire Falkiner, founder of Merci Perci, is just that. Losing her job just days before Christmas and two weeks before her husband lost his, she decided to change paths and is now a successful artist doing what she loves.

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With so many homewares businesses out there it can be hard to stand out from the crowd. But one small business which has been able to do so is Hunting For George, who recently celebrated their fifth birthday. So it seemed only natural we ask: how do sisters Jo Harris and Lucy Glade-Wright do it?!

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While I’ve interviewed many interior designers it’s hard to compete with the impressiveness of Jeff Copolov, interior design director at Bates Smart. With the firm having a 162-year-old history (now 163!) the projects Jeff has been involved in are absolutely jaw-dropping.

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Demian Carey Gibbins has a story many will envy. Feeling like his corporate career was ruling his life, he decided to hand in his resignation and return to his childhood love of painting. Having been a finalist in a range of renowned awards, his most interesting venture has been coordinating a successful exhibition of Bali 9 ringleader Myuran Sukumaran’s paintings.

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The making of Incy Interiors is quite the fairytale. Starting with humble ambitions, founder Kristy Withers began the business when after a fruitless search for a bed for her son she decided to design one herself. Now, she’s runs a business of 13 people, has a new flagship store in Sydney’s Chatswood Chase and sells both kids and adult furniture.

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No one likes to talk cleaning, but for Murchison-Hume we will make an exception! What started as a local Sydney business has now well and truly gone international, but founder Max Kater’s mission has remained the same: for her products to be the trifecta of safe and green, looking and smelling great and performing well.

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We hope you liked this list. 

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Designers Furniture Interviews Kids Rooms

Take 5 with Kristy Withers

Each week we shine the spotlight on some of Australia’s best designers, artists and stylists and have them share with us what’s making them tick; anything from the best gift they’ve ever received to their favourite holiday destination. Today we chat to Kristy Withers, founder of designer kids furniture brand, Incy Interiors.

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Kristy and her children Oscar and Polly

1. Who is your favourite musician? 

Okay this is super embarrassing but it would have to be Garth Brooks. You can take the girl out of the country but you can’t take the country out of the girl!

2. What is the best gift you’ve ever received? 

I know it is cliché, but it would be my children. They are my entire world and they have taught me to be patient, honest and, after a recent $300 iTunes charge, why I need internet security!

3. What is your favourite cafe?

The Old Mill, Millthorpe. It’s in my little hometown and the owner trained with Adriano Zumbo and she does the most amazing cakes. It isn’t ideal as it’s only two blocks from my house.

4. What’s your go-to recipe?  

Playdoh! As I always have the ingredients and it keeps my daughter Polly entertained for hours. 

5. What is your favourite piece of furniture? 

My son’s Oscar bed as it was the reason I started Incy Interiors in the first place. My son still sleeps in our original sample.

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Designers Furniture Interviews

A peek inside Incy Interiors’ converted mill workspace

Here at Interiors Addict we are big fans of Incy Interiors. Their furniture is nothing other than beautiful, so we knew their new workspace wouldn’t be any different. We were right!

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Located in an old flour mill in Bathurst, founder Kristy Withers actually stumbled upon the space two years ago, when she used it for a photoshoot. “When we did the shoot, it was a big open space in need of lots of love. It was dirty, freezing and had no internal walls, but it completely made up for the sub-zero temperature and dirt with its rustic charm.”

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Jump forward a couple of years and with the Incy Interiors team having to be out of their old office pronto, Kristy couldn’t think of any better space to call home work! “I returned from a trip to China on the Monday and we needed to be out of our old office on the Friday. We already had one of the desks from the recent Life Instyle trade show, so it all started with the desk. We made a decision as a team that the space would have a scandi/neutral theme with copper accents and from there we sat down and figured out all of the elements. 10 days later we had a fully decked out office.”

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Clean and clutter free: “I have a severe case of OCD so this is my idea of heaven!” Kristy didn’t realise how important a beautiful workspace was, until she had one. “We have only been here for three weeks and I can already tell the entire team is energised and excited about coming to work and all of the opportunities available to us.”

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Primarily used as an office, customers are more than welcome to pop in, say hi and pick up an order. And with Kristy originally having discovered the space for a photoshoot, she is keen to take it back to its roots. “The space is perfect for photoshoots so we are planning on doing them here weekly with the products we will be focused on for that week.”

Watch this space!

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Furniture Interviews Kids Rooms

Incy Interiors: the Australian kids interiors success story

Here at Interiors Addict we are big fans of Incy Interiors, so much so that Jen chose their Lucy change table in mint to be a feature in her nursery (the big reveal will come once it’s finished, we promise)! And we’re not the only ones. Their cots, in particular, can be seen all over magazines, blogs and Pinterest!

incy interiors addict[contextly_sidebar id=”BI8kcZPH2FiUFF4E4DbTUXVNsOlah7cD”]Starting four years ago, Incy Interiors began making designer children’s furniture, before more recently adding adult bedroom furniture to their repertoire. With a new flagship store in Sydney’s Chatswood Chase, the once one-woman show has now grown into a team of 13 and founder Kristy Withers has one person to thank: her son, Oscar.

“Finding the perfect big boy bed for my son Oscar inspired the launch of Incy,” explains Kristy. “I searched and searched for over six months to try to find the perfect brown iron bed. I had seen lots of gorgeous beds overseas and I tried to import them. I also tried to have them made here, as well as buying an old one and re-spraying it, but it was either too expensive or I was worried about the safety.”

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So instead, Kristy decided to start from scratch herself, designing and making what would be the first of many beds, the aptly titled Oscar. And while she admits she’ll always have a soft spot for her first creation, nowadays her personal favourite product is the Eden (rose gold) bed, because as Kristy so rightly says: “What girl doesn’t want a gold bed?!”

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As a huge fan of metallics, Kristy is glad to see them gaining in popularity. And with a personal redecorating project on the cards, transitioning her daughter’s nursery to a big girl’s room, a peach and rose gold colour palette is currently the frontrunner. “Monochrome and pastels are still going strong but I’m excited to see that metallics, especially copper and rose gold, are making an appearance in the nurseries of some super cool new arrivals.”

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For Kristy, nurseries need to tick two boxes: to be a haven for the new arrival, whilst also fitting into the rest of the house. So to make this room a reality, Kristy recommends spending the big bucks on one or two statement pieces and going for more thrifty pieces elsewhere. “The absolute must-buy product is a beautiful cot. Even in the smallest of spaces, a divine cot allows you to create a beautiful space for your little one. If space and budget allow, a good change table and comfortable (but also stylish) chair will make those hours of feeding and changing a lot easier. Then if you have those gorgeous pieces that grab your attention, you can go for more budget savvy items elsewhere.”

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For more information.

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Bedrooms Furniture Homewares Kids Rooms

Incy Interiors bring cool kids’ bedrooms to Sydney

Creator of cult cots Incy Interiors, have opened an exciting new store in Sydney’s Chatswood Chase. If you’re looking for inspiration for a cool nursery or kids’ room, look no further!

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Bathurst based since launching three years ago, Incy interiors, which has seen huge popularity and growth, is expanding to the big city. Their products are now stocked in more than 120 stores across Australia, New Zealand and Hong Kong, as well as online.

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Founder and director Kristy Withers said its Sydney store opening was the next logical step: “We have received great support from our customers since we opened our Bathurst store in 2012, but were constantly asked if we had a Sydney presence. We’re really excited to welcome existing Sydney customers and also introduce ourselves to a new pool of Incy fans.

The 10 best places to buy Aussie kids’ line online.

“Many customers still prefer to buy from a traditional bricks-and-mortar store. They like to touch and feel a product before they buy it, especially if it’s for their child.”

incy interiors 4 interiors addict

incy interiors 5 interiors addict

The new store is beautifully styled and full-to-the-brim with its award-winning furniture ranges. The timeless pieces include cots, beds, bookcases, change tables, dressers and side tables. Queen-sized designs (so kids don’t have all the fun) and the much-lauded Megan Morton limited edition beds are also available in store.

As well as Incy’s own full range, there’s an extensive selection of premium Australian brands including Kip & Co, Blacklist Studio, Armadillo, Down to the Woods, Aura, Ladedah Kids, Kate & Kate, Love Mae, and Seedling.

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Incy Interiors, Shop 219, Chatswood Chase Shopping Centre, 345 Victoria Avenue, Chatswood, NSW.

Open seven days.