Sponsored by Brosa
Since launching six years ago, with a primarily Scandi-inspired aesthetic, Australian furniture company Brosa (it means ‘smile’ in Icelandic), has expanded its range to include mid-century, Hamptons, traditional, modern and coastal inspired pieces. While offering a great online furniture buying experience, it’s also a one-stop shop for stylish looks that won’t break the bank.
Occupying that mid-tier space, between IKEA and more high-end furniture brands, Brosa keeps costs down by owning its supply chain and doing most of its business online. While traditional furniture retailers have an array of middlemen standing between the production process and the customer, Brosa has streamlined the process, allowing it to deliver very accessible prices straight to you.
Promising a better way to buy furniture, Brosa has built a business around delivering a seamless browsing and buying experience, while providing practical advice throughout the purchasing journey. Customers can search by room or style (categories include mid-century, traditional, modern boho and Hamptons) and can order up to five free fabric samples. And to make purchasing even easier, the company has a dedicated interior design team that offers in-depth styling consultations, mood boards, floor plans and 3D visualisations.
And while Brosa originally launched as an e-commerce brand, it has since opened two showrooms (in Sydney and Melbourne) in response to customer demand. But, rather than acting as traditional retail spaces, they’re staffed by qualified interior designers and stylists, offering all the advice above, in-person. The brand opened the showrooms, because many of its customers wanted to touch and feel its products. It has plans to open more showrooms soon.
Brosa also offers ‘white glove’ delivery with any purchase. With this service, the delivery team will move your item to the room of your choice, assemble the item, and take its packaging away for recycling. As furniture delivery goes, does it get much better than that?
To celebrate Brosa, we’re giving away two of its best-selling pieces; the Mia Coffee Table With Shelf, $379 and Mia Nest of Tables, $329.
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